Creating a Buzz - what should we tell the world about Steem?
Yesterday I put out a post asking the question "What would happen if we hire a professional PR & Marketing agency to promote Steem?".
The majority response was that it would be a good idea to use SPS funding to bring in an agency to market the Steem platform.
This has encouraged me to consider more about how we could take this forward.
There would be a number of steps to turn the idea into reality but as a starting point I wanted to think more about what we would want to tell the world about Steem.
If we do engage a PR agency they could be tasked with putting out press releases once or twice a week to build awareness of Steem on a continual and growing basis.
There will of course be the 'big stories' like Communities and SMTs.
But in between we want a constant flow of all those little things that make Steem better than other blockchains.
We want those being pumped out all the time to create a buzz about Steem.
Compiling the Steem News every day I see so many things happening on the chain which I think could make great little press releases.
There are the new game releases like Daily Bread, there are developments on the Tribes like Leoshop, there are events like JAHMFest and the BLOCK Party, and there are the launches of new businesses on Steem like Localize-it.
And there is a growing roster of tech credentials like our impressive rankings on stateofthedapps.com, our strong performance on blocktivity.info, our continued good standing on China's Global Pubic Blockchain Technology Assessment Index, our decent positioning on the Weiss Crypto Ratings.
None of these may be headline grabbers but with a good press release and the right PR management they will all get some media attention somewhere.
That's what we want a continual drip feed of coverage that builds awareness and interest in Steem.
We need to tell the world about Steem. We need to create a buzz about Steem.
With the best intentions and most gallant efforts on Twitter and the like, we the community are not going to be able to make a loud enough buzz by ourselves.
That is why we need to bring in outside help.
We can use funding from the SPS to hire a professional PR and Marketing agency to do the job for us.
What stories, projects, happenings on Steem would you include on the press release list to help create the buzz?
[ graphics by @pennsif ]
To listen to the audio version of this article click on the play image.
Brought to you by @tts. If you find it useful please consider upvoting this reply.
Great idea. I would include the best video, original, born from a Steemit collaboration. SteeMovie go2 viral @pennsif
Good idea, thanks
Tired of "Not available in your Region"?
Take a look at what 3speak can offer on the steem block chain, or what dTube can offer on the Steem Block Chain. Two video hosting dApps that take full advantage of the Steem Block Chain to provide real world wide service to the members of Steem Block Chain. have a video to share with the world not just your region, Steem Block Chain is where it is at.
I get kind of tired of having to look for the videos people link from different regions of the world, and if it is a personal video, then there may be no way to view them. i don't know how many others run into this issue on steem, but for me it is quite frequent now that I have a sufficient speed and bandwidth to view videos.
Another good point. Not considered that particularly before.
I feel that promoting steem like what Steemit mentioned to move ahead as a utility token will be a good move just like what are thing projects are running on the steem blockchain, instead on taking it as just a index in the crypto exchange will definitely make steem more attractive to keep being used with the extra bonus of earning the incentives. 👍🏼
Posted using Partiko Android
Yes, totally agree on that.
I think there might be room for a multi-tiered approach here.
What IS Steem? That's a great starting point... and let's remember that if the objective is to bring in fresh faces and new active users, saying things like "it's a really fast blockchain" completely and utterly misses the point. We have no shortage of apps and use cases being brought in.... we have a shortage of people using them.
The Freedom/Censorship Resistant angle. That is definitely a selling point, and it seems to only get more important every day... and with something like a major election where people's voices often get squashed by those with more power/influence... even more important.
The Permanence Factor. The whole idea that there isn't "a company that can go broke tomorrow" is one the the most important things that inspired me to start blogging here... and the whole idea that this information is here and more or less indelible is also of great importance and appeal to the likes of historians, genealogical researchers and so on.
Those are just a few... I think it's time we downplay the "techy bits" and focus on using this as it would appeal to an every day person whose entire knowledge of blockchain/cryptos might be "Yeah, I've HEARD of Bitcoin!"
We just need to be sure we're not talking about content - if you've been posting pictures via @Busy, you can apparently no longer access them.
Or @dtube for that matter, which doesn't keep your videos up in perpetuity either.
Good point.
Three good starting points. And downplaying the techy bits, agreed. Keep that for the right audience.
That's not a bad idea, using the SPS.
If nothing else over the last year or so we've learned that decentralised marketing organised via reward incentives (i.e. posting your posts to twitter) have zero effect.
The more recent initiative run by OCD is unlikely to do any harm, but that 77 Push Up initiative last year, it made this place look like a cross between a cult and a lunatic asylum, I'm convinced it had a repellent effect.
I didn't say anything at the time because Nathan is a nice bloke, but he's no marketing expert!
Agree on all points, especially #77.
I just looked up Nathan's account - Powered Down and says 'taking a break' - no action on Twitter since April 2019. Wonder what he's up to now?
Hopefully not burnt out, although that is an unfortunate possibility.
I guess he will pop up somewhere else in the cryptosphere.
We definitely need some marketing. That could highlight different aspects of Steem such as gaming or video. For the latter it could emphasise the freedom, but some may be put off by the controversial characters that can attract. It's a tricky balancing act, but we are desperate.
Yes, balancing to appeal to all audiences will be difficult...
I am new here and I actually stumbled on steemit because of twitter but I do understand what you are saying - there is always room for more effective marketing :) You have a greatly informative feed.
Welcome to Steem, and great doodles...
Love your continued information my friend. I would of course talk about the @steemterminal, @heyhaveyamet, and @steem-aide... all initiatives close to my heart!
!trdo
Congratulations @wesphilbin, you successfuly trended the post shared by @pennsif!
@pennsif will receive 2.85901650 TRDO & @wesphilbin will get 1.90601100 TRDO curation in 3 Days from Post Created Date!
"Call TRDO, Your Comment Worth Something!"
To view or trade TRDO go to steem-engine.com
Join TRDO Discord Channel or Join TRDO Web Site
Thank you, yes those projects all add to the mix.
@untersatz curate
The @untersatz witness and manual curation is under the guidance of @contrabourdon and @organduo.
@alliedforces curate
Keep up the great work and join us in The Castle sometime!
The #spreadlovenotwar curation campaign is under the guidance of witnesses @enginewitty and @untersatz.
@tipu curate
Thank you very much Wes.
Hello!
This post has been manually curated, resteemed
and gifted with some virtually delicious cake
from the @helpiecake curation team!
Much love to you from all of us at @helpie!
Keep up the great work!
Manually curated by @wesphilbin.
@helpie is a Community Witness.
Thank you.
If you are talking about doing PR with the desired effect of 'mass adoption' of the Steem blockchain (and it's myriad of front-ends) the thing to perhaps really focus on is pitching the whole 'money making' aspect of utilizing the platform whether it be via doing the traditional social media actions of posting, liking (voting), commenting, replying or via curation rewards or via outright speculative investment because honestly people love money.
Furthermore the very idea that what folks do has some sort of value (in this case the cryptocurrencies Steem and SBD) beyond the harvesting and selling of personal data collected and arbitrarily sold by large social media platforms where the users (content creators) get absolutely nothing except their private information/data/habits violated... is really appealing in and of itself especially considering just how many folks on the planet exist somewhere near or even below the poverty line.
There is definitely a lot of merit to the Steem blockchain being uncensored, transparent and decentralized but those more altruistic values will never grab peoples' interest/attention as much as the attraction of actually making money which might directly result in them having a better quality of life.
Aside from all that jazz I think that pitching a single front-end (for the social media aspect of the Steem blockchain) is vital because otherwise the whole prospect of using the Steem blockchain gets too damn confusing for the 'average' person. As much as I am a fan of Steempeak for this sort of front-end pitch it is unfortunately limited to being used via a web browser so something like eSteem that has both mobile and desktop clients would be much more appealing.
Anyway, that is my perspective about it @pennsif and I hope that it helps.
Some good points there Jacob.
The money making element of Steem is one of its unique selling points, although many feel we shouldn't play that card too strongly.
As to the confusioin factor, YES!
I agree to not 'play that card too strongly' but play it nonetheless because it (the making money aspect) and the strongly supportive community is what makes it stand out from other platforms and will help encourage folks to consider trying it.
Honestly there has to be some sort of incentive (or potential incentive) involved for people to begin using the platform instead of using the other more popular platforms where all their friends and family are.
The kind of advice you are seeking here with the PR thing is tricky because you have to really look at who (as in what demographic) you are getting a perspective from because while the money making aspect may not be a big deal to someone well above the poverty line who sees little value in an extra fifty dollars a month... Inversely anyone near or below said poverty line understands just how much difference even a 'marginal' amount of money each month can make.
I understand that the last thing anyone would want to do is pitch it all as a 'money making scheme' or even have it interpreted as being such but just that folks can (and do) make money at it is one hell of a selling point in and of itself.
Congratulations @pennsif, your post successfully recieved 2.8590165 TRDO from below listed TRENDO callers:
To view or trade TRDO go to steem-engine.com
Join TRDO Discord Channel or Join TRDO Web Site