RE: How to build an audience
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Everything you say is pretty much what I do.
Having longer running themes/ series posts is a great way to write I agree, essential I'd say if yer into writing.
I'm 99.9% sure you don't use an imac?
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I don't, custom PC. The image is just a Creative Commons 0 image that I thought fit.
I do have a Mac Book Air and Hackintosh though.