RE: Retrospect
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Damn, man, this was a thoroughly enjoyable read, I love the way you whipped it. I see a lot of sense in what you're saying. However I'll like to hear what you have to say about marketing hive, I saw what Lordbutterfly posted too, that was really beautiful and potentially hugely beneficial to Hive. With the kind of community and resources we currently have one would think that big publicity/marketing moves like that would have been embarked on a lot of times by now but that hasn't been the case. What do you think about the current seemingly poor marketing of hive?
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A new invention/concept requires thinking outside the box.
Though there's nothing wrong with taking a centralized approach to marketing by directing attention to the core (Hive), I feel it's wise to look at the entire picture.
Peakd, Splinterlands, a sub-community of your choosing (LEO as example). All three marketing themselves brings attention to Hive, without even saying Hive.
The marketing isn't poor at all. It's simply going unnoticed by many more accustomed to the traditional centralized approach to marketing their product.
What makes someone take an interest in something like Netflix? Each successful series, movie, etc. is what attracts the consumer, not the shiny Netflix logo. Does the stand up comedian stand there and talk about Netflix all day or does the stand up comedian simply work their magic with no mention of Netflix, all while that effort contributes to drawing attention to Netflix and of course, the other products Netflix offers. Maybe you signed up to see that series so many are talking about, but now it's over. Yet you're still there browsing the merchandise and contributing to their success.
Does that make sense?
Oh yeah, it makes perfect sense. You've always been phenomenal at logic and perspectives.
I completely agree, I think it is true that we sometimes don't really view the marketing of Leo, Splinterlands, etc as marketing for Hive itself. Maybe also we haven't gotten the progress we've been expecting and that's why we often view hive as poorly marketed.
While I think the progress of the subcommunities have been remarkable I still think we have more resources to do more.
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Absolutely; there is room to improve. Sometimes the connections aren't clear. How many new Splinterlands players actually knew that PeakD post they'd been forwarded to with the updates/information/news was a Hive product? Thousands upon thousands of views sometimes but not many comments. Possibly not even aware they already have an account able to leave a comment under those posts. What I'm saying is the roads aren't exactly clear sometimes. Someone stumbling into an article on LEO or POB has no clue they're using a Hive product. It's chaotic. There was a time when it seemed everyone wanted to branch off in their own directions, getting further and further away. But that's just a fancy way of walking away from your potential market.
And also, marketing Hive would contribute to the success of several different products/services/brands on chain, but they don't show much interest in flipping the bill or offering resources. Luckily the DHF is there and these different products are building stake, which allows them to contribute in more meaningful ways.
The decentralized nature means when PeakD decides their product is ready to be pushed out, then it's time, and they'll do it. Same with everyone else and their products. Even an individual has the capacity to push their brand outside, in order to bring eyes here. Say you or I manage to create a humorous post and someone shares it to twitter where it gains traction, getting spread around. With no mention of Hive, those laughs bring eyes. People aren't sharing though, and of course in general there's a lack of dedicated consumers who typically do the sharing (even though we pay them with curator rewards and comment upvotes).
With so many things going in several different directions all at once, it becomes very difficult to market just one thing that speaks for everything and everyone. So it's more efficient for each to market their own while ensuring their product connects to the rest of market on Hive as a whole.
I see, man, I agree.
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