The importance of the Liquidity Indicators for the Financial Evaluation of the company.

Written by:Diomer Antonio Galán Rincón.

Bachelor's Degree.Public Accounting / MSc.Science of Higher Education.

In the world, through the years it has been observed how in the organizations the accounting has acquired the importance in the growth and operation of the same, since this has the mission to collect, classify, summarize and communicate all the economic and financial transactions of the entity through the financial statements, which are analyzed by means of the different avant-garde methods of analysis, mainly through the financial ratios, this analysis allows the organization to know its situation at a determined moment, information that is of great utility for the managers, owners and investors.

Financial analysis provides valuable, current and accurate information for better decision making, where the interpretation and analysis of financial indicators is an indispensable activity, which consists in the use of data from accounting records to discover and reveal economic and financial facts in relation to the economic activity developed, it is for this reason that knowing how to calculate the indicators is essential in decision making.

The growing economic instability that the country suffers fundamentally affects industrial, manufacturing, distribution and marketing companies, among others that make up the commercial sector, which is in an environment of unexpected and unbalanced exchange fluctuations, generating low levels of production and lack of liquidity respectively, which are essential to carry out its economic activity.

Within the business field it is necessary to redefine its financial and non-financial factors (threats, strengths, weaknesses and opportunities), the sources of competitive advantage and other important elements for survival within the financial economic framework.

Although finances provide sufficient and competent information for decision making, it is necessary to carry out financial planning, since this will guide the processes of directing, coordinating and controlling the administrative-accounting procedures of the company, making it indispensable for the business units to be prepared to manage their financial resources in an adequate manner.

In this sense, finance has increasingly taken a key strategic approach for better management, since it contemplates a set of principles and procedures in the transformation of accounting and financial information that, once processed and analyzed, is useful for a more accurate, efficient, adequate, timely and reliable decision making that leads to the achievement of objectives, to the permanence in the market and to the success of its productive activity.

According to Morera (2009), he comments that "organizations are vulnerable to suffer some unforeseen financial imbalance, characterized by insolvency and low liquidity, as a result of ineffective financial policies or deficiencies in strategic, administrative, productive or financial performance".

Therefore, every company must know its financial situation and information in order to be able to identify possible problems, variations and the causes that cause them, for which it is important to have the appropriate tools to detect errors and apply the appropriate corrective measures and achieve compliance with the plan.

That is why it is necessary to carry out detailed studies on financial information, where the calculation and analysis are one of the most effective tools to evaluate the good performance of the company and in these financial decisions is where the administration will determine the efficient development of financial indicators that fulfill the function of evaluating the quality and benefits of good business management; this is how the calculation and financial analysis are an important part and function as a measure of internal control in order to make appropriate decisions.

In conclusion, we can mention that without financial analysis it would be impossible to make a diagnosis of the organization, since without it, there would be no guide to point out the courses of action to be followed by the organization to project itself into the future.

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