RE: Lunch Ride
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All these features used to be included. Once you paid for something, you got all the features. Now they’ve figured out that selling bits and pieces after the fact is a huge money making thing - thanks partially to Apple and their in-app purchases. Also, subscription models are a thing now. I’m surprised you don’t have to pay something every year to keep using the watch.
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At least Strava has a free mode and I notice a lot of users are not paying. It's pretty cheap to get the extras and you can just take some of them. I think lots of services are desperate to get subscribers so they can actually make money. Hardware vendors may do better, but some sell the gadgets cheap in hope of making money later. I think the games console companies do that, but then you have to buy some games.