Status is one that I downloaded. It is priced (in marketcap terms) close to STEEM. It is a messenger application. It is okay but nothing special.
While all you saw is correct about brand, image, and a lack of exchanges, I think we will see a lot of what is going on with Ethereum with SMTs. IT will make Steem a token factory too.
Ultimately, successful projects will not be the ones that people buy the token as much as use it.