Best way for bloggers/content creators to stick around is trying to get monetised on some other platforms first, then you know it won't get u anywhere. Traditional ones like YT will make you nearly 0 unless you are the early birds or unless your content is either topnotch or simply caters the best to the average persons taste.
If simply viewing Hive as blockchain passive income solution, then it's easily neglectable that for most it's a nearly 0 dollar investment, but still many might compare its APR to some other blockchain project, which put Hive no advantage. You can easily find some better projects, with higher APR and lower risks (no locking/power up time).
Problem is Hive is somewhere in between and difficult to target who as investors that we are attracting.