Marketing Ideas - Let's Talk About It
(Edited)
Cliffnotes:
Steem has a lot of curators.
The price is cheap for entry.
SMTs INC, communities INC, RC dele INC
tremendous muscle memory (new site = scam? we have rep now)
my stake to be used for promotion - ideas?
time to tell a friend
time to wake up
ads, product placement, etc.
Ads in different languages.
If you are good at social media marketing, contact me, please. If you are interested in finding crypto events that will accept Steem speakers, contact me, please.
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@titu curate
Its great chance for marketers. Who are really want to create place in this platform about crypto..hope marketers join with @theycallmedan
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Thank you so much for supporting me, I have joined 3Speak today.
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@aggroed had made a Youtube promotional video for steem @theycallmedan
Here it is 👇🏻😀Let Us All Share it
that's a nice.At the moment price for steem is really low at the moment and it time to grow your business and your channel.I agree with your idea
Marketing? Price? Steem is still in production. Forget price. Trying to sell it right now with marketing would be like selling a product that has only been 50% completed. Who is the target? What does the target want? Steem still needs the product to market.
Steem is 4 years old and out of beta. I don't think it is only 50% complete, it is a complete product already and just having new features added. Right now is the time to market, IMO, or risk getting left out of next run.
Who is the target?
As I said in the video, friends, businesses, former steemians that left, pretty much everyone.
What does the target want?
That varies a ton. A de-platformed creator? You want censorship resistance.
Have you been demonetized? Steem has a ton of curators hungry for content to curate.
Do you just want to try something new and exciting? You can play games, write blogs, make videos. Most creators want multi places to post their content.
The product is ready!
Steem is being rejected as reflected by the price. It might be a product, but it is not what the people want. I see it is being reworked over and over as is evident by the multiple HFs.
Clearly we do not know who we need to target, as you said "pretty much everyone". Which means we do not have a target. Edit: Also it is one of the hardest things in the world to get people to comeback after they leave.
We also do not know what they want.
So before we get marketing started, we have to answer these questions.
Price has nothing to do with the product when bitcoin basically controls altcoin prices.
Those can see the glass half full or half empty, I have no time for people that don't want to help push Steem. You keep doing you but I am going to be pushing the hell out of Steem, regardless of the price. I know who we need to target and why.
"Price has nothing to do with the product" lol. I am here trying to help push Steem. Are you saying I am not? Do you have time? lets talk. Who needs to be targeted and why? come on get with it. We need a target.
I get what you're saying that Steem is useful to all these people, but when it comes to marketing material, the broader your demographic, the weaker the message. I think the best path forward is to be specific. Choose a very specific demographic and go after them.
My opinion is that the strongest products here are basically blogging and video sharing, so it would make sense to go after those sorts of content creators. With where we are I think the best move would be to pay "Market Makers/Influencers" directly to create Steem exclusive content and promote that content on their other social media, where they have a considerable following.
Sure. I never said make a blanket ad that tries to get everyone from grandmas to college kids. We have an abundance of different types of people to choose from. We take those people and make niche specific ads targeting them, I agree with that. I can think of 10 different niche ads right off the top of my head, if I sat down and starting writing them all out we would have more marketing material then we'd know what to do with.
Right off the back, we can target people who have been deplatformed (they still are allowed to watch youtube, or twitter post, so they can see ads)
Again we can go after people who have not yet been deplatformed but their channel has been demonetized, steem helps solve this.
We can make ads for gaming, for music, for video and blogging. Steem solves a ton of issues that are currently wrong with Web 2.0. We can have several niche ads targetting different groups running simultaneously.
Yea, I think that's the way to go about it in regards to ads. I can help with the creation of ads and video ads, but I don't have much experience with what the best way is to set up campaigns on the different platforms. Also, I think one thing we'd need to do is be able to track the impact of the ads. I wonder if that would be hard here.
Normally if you had total control over a site you could see the analytics of where your traffic was coming from so you could tell if your ads were effective. Not sure how that would work here.
As I mentioned before, I think it might be initially more effective to direct target content creators, reach out to them and offer them something specific. Would you be interested in that?
If so, what specifically do you think we could offer them?
I agree that influencer marketing, esp on Youtube, is probably the most effective marketing one can do. I think a SPS proposal where we pay some top level people to do some interviews with Andrew or Eli. If we can get a high quailty video ad done, maybe we can pay them to show it before their videos.
I have been trying to do something like this, I have a 100k steem delegation to get a big youtuber here and talk about Steem. I think a lot of people outside of Steem don't realize how beneficial having SP can be.
But ya, the only way I can think of is either get a big Youtuber that would take a delegation or we just pay them to promote Steem.
This is true for Curators finding more great content. I have been upvoting 4 Splinterlands posts a day at 50% for the Steem Monsters account and I do see the same people posting. Most do a great job with posts but other curators have said they could not find anything good at times. I LOVE the STEEM blockchain and talk about it and Splinterlands all over Youtube, FB, IG, Telegram and crypto meet ups in Richmond, VA. You are right, tell a friend! Thank you so much for all your support and for what you are doing to spread the word about STEEM. You are an amazing Steemian! Steem on!
Over the last month I've published a ton of posts requesting from a professional marketer to show up and submit a proposal. There are 115K SBD's ready to be used and that are just sitting there.
We should flood the internet with ads, commercial ads, on radio shows, on Youtube, literally everywhere.
Brainwash them, and not because we are trying to promote garbage, but because this chain can support EVERYTHING.
@andrarchy has mentioned more than once that some big names have expressed interest in SMT’s. I wonder which will be the first to take a leap of faith. Potentially, we could quickly have a massive increase in activity on the Steem blockchain, followed by articles about that first mover in a bunch of media outlets, alternative and mainstream. Things could snowball fast.
I'll believe when I see it.
If we care about big names how about giving @rt-international some love? The amount of support they get is kinda pathetic for an entity that big on this chain.
#sbi-skip
Beautiful posts
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I wish I could agree with you, @theycallmedan, but curation has fallen off a cliff. This is from @arcange's most recent post (with a payout of under $1 for all of his consistently hard work here):
https://steempeak.com/statistics/@arcange/steem-statistics-20191026-en
And this is from @penguinpablo's most recent weekly report showing the same thing:
https://steempeak.com/steemit/@penguinpablo/weekly-steem-stats-report-monday-october-21-2019
Both of those reports show other equally disturbing trends. The deadfish number on @arcange's report has really grown in the last two months especially in redfish. I think we were near to 10K in minnows a few months ago and now we are dropping back each week, as they power down and leave. Then they become one of the dead redfish.
I have a post here, asking why this is happening and got a few ideas in the comments:
Why have people stopped voting in STEEM?
I have talked to a few "big guys" who are voting with 95% plus vp or even with 100%. They they do not have the skills to manually curate, and refuse to use auto-voting since they are pure as the driven snow.
They can no longer vote for their friends or risk downvotes. They cannot delegate to bots. And so they have just stopped caring.
OR
They are all about the downvoting now, and have no time for upvoting small blogs.
Meanwhile, tiny fish from India or somewhere stumble in and try. They use some kind of paid service and their 12 cent post gets downvoted to zero. The service is operating, and so they thought they could use it. And the many 10% downvoters go after the new little guys the most now. So they get a bunch of downvotes on each post, few upvotes, and no interaction. Why would they stay?
And if I go to any of my many STEEM groups on other social media, they are full of critical people talking smack about steem.
I have two older posts to try to help big guys learn how to vote on STEEM:
Whale Tip! Vote for Pre-Curated STEEM Posts
Whale Tip! How to Curate Contests on STEEM and Help Small Bloggers Grow
I do see some smaller blogs getting better upvotes and I am so happy for this event. I am a believer in newsteem, but right now we are off track and driving minnows out the door in droves.
We have a number of marketing plans going on now. But we desperately need more help to the small blogs that are here.
I am all about the minnow tips and will not stop. If we drive off all the little guys here now and bring in new ones instead, I will still help whoever we've got. We have programs helping the newest of the new, and I help if people get over 45 rep or so.
I think it would be good if something like curator hulk came back to help - maybe with more bigs joining in. As much as I want them to learn how to curate - voting with such high sp is a tough job. This is why so much sp power is "dormant" now.
Market away, my friend, but please help the people who make it to the bottom of the pond in any way you can.
I compare quality curation over quantity. Before, those numbers were high because everyone was getting paid to buy votes. Trending was filled with junk and people were making spam post just to upvote 10 times a day.
Now that the spam as died down, we are left with real numbers. Not everyone earns more now, but the vast majority of authors that put in a lot of work are seeing an increase in rewards, you just need to check each category under trending to see a night and day difference.
The bot votes were only 10% of total votes at their highest, @theycallmedan. Many of the bots are still voting. At least 50% of them are not voting for free or paid with zero roi. The decreased bot activity in no way accounts for the big drop off in number of votes.
I'm not into reading trending since I look to help people with undervalued posts, but I hear it is cleaner and mostly about steem. No new redfish and few minnows are on any trending at all except for a few intro posts and some outliers.
Keep doing the work you're doing. We all only have so much time, and trending is just as important as the small people. It is the first thing "new customers" see when they enter the website, most of whom would be minnows.
But we also need to support the small creators who may have underappreciated work. I believe SMTs will solve a lot of this, as people can post to their niche communities.
The activity drops off from people spam farming may make the numbers see low, you don't need to automate to spam farm post, you can do it all sorts of ways. But, at least now, you get punished for such actions, and all those spam actions evaporating, it seems like we have less action, but I'd argue we have more relevant action compared to quality vs quantity.
I have noticed the effort of authors go way up since the EIP, and I have noticed a lot of causal authors really pick their game up and post more. All good IMO.
Take a a look at @mariannewest's blog. She has been working like a dog for 2+ years and is over 700 in daily freewrite posts.
We have several Amazon published authors directly from this program now. Marianne and the associated @freewritehouse blog give out so much support to new authors. Many people freewrite daily and many of those are new bloggers.
Marianne is lucky to get a dollar or two per post and most freewriters get less than 20 cents.
I can give you many more examples like this of hard-working contest and challenge runners who get little reward. They are already in my two "Whale Tips" posts above.
How do people get started here and have a chance to succeed? They enter daily challenges or contests. Many of them have folded or get fewer entries now. I know this because I enter them and am one of few entries these days, and I win like crazy. Go me.
People enter here as redfish, not minnows. This brings its own set of rc problems. This is why I do not work down there, because I can't stand it. I refer them to programs that help with low rc, and wait until they have dragged themselves up to 45 rep or so. At least then they have a chance.
I first heard of smts in Aug 2017. They just got postponed again until 2020, and I still do not know what they are, lol.
I have never heard this term before and do not know what it is.
I will not stop. I really do love it here, and I am all in.
If one of the whales was to face the regulations necessary to set up a fiat to Steem pathway, mitigating the risks due to ignorance and human error, it would set a new bar for blockchains. Seems to me that projects are tied to Bitcoin (and to a lesser extent Ethereum and Litecoin) as one has to purchase those first to then trade for the Steem.
Making entry (which was Dan Larimers vision) easier is a huge marketing step. Make it mass friendly and the masses will come.
I have been looking into ways to setup a fiat to steem pathway. Fingers crossed.
How much do you know about Bitvavo? I think it is considered as a Steem to FIAT gateway, it is just unknown...although quite a few Steemians use it. As a matter of fact 50+ currencies are listed and can be exchanged directly into fiat.
Could you check it out and let me know what you think?
https://bitvavo.com/
https://coinmarketcap.com/exchanges/bitvavo/
Interesting, will check this out and see what's up. Thanks!
This is a great initiative that we have to do all the members, give as much information as possible in our most popular social networks, inform about the steem blockchain, the use of cryptocurrencies, of decentralized platforms. And those of us who are using the platform, publish, comment and vote for quality content, try to take some time to see the publications, see the trends, report on new news that comes out on steem, and give the best of each as a contribution for the community.
Esto es una gran iniciativa que tenemos que hacer todos los miembros, dar en lo posible informacion en nuestras redes sociales mas populares, informar sobre el blockchain de steem, el uso de las criptomonedas, de plataformas descentralizadas. Y los que estamos usando la plataforma, publicar, comentar y votar a contenidos de calidad, trata de tomarse un tiempo para ver las publicaciones, ver las tendencias, informar sobre nuevas noticias que salgan sobre steem, y dar lo mejor de cada uno como aporte para la comunidad.
We should go aggro as fuck, let everybody know about what we aim on doing. In regards to everything out there we can provide the easiest way to start.
SPS should be used for such purposes and i find hard to believe that there is no one competent enough to make it happen
One of the marketing strategies can be old fashion offline leaflets that can be pinned on message boards at work, colleges, restaurants, stores, bus stops. First need to create a media kit that can be printed and posted out in the local places people visit and call all Steemians for actions. Could also be a contest.
Love this idea! I was actually looking at some billboards in high traffic places. The numbers were not too bad. We could put up some billboards then have the media kits ready for ppl to put up all over town.
they are trying their level best but still a long way to go community can really play a big role in that
I love what you are doing
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Hey man care to tell me why down helped downvote my latest post into near oblivion ?
https://steemit.com/downvote/@katharsisdrill/7fyatv-downvoted-the-bidbottophant-explains-why
fair enough i guess.
Hi, why you downvote my original post? Do you see the boosters votes or you do it automatically???
https://steemit.com/photofeed/@dimarss/perfection-mushroom
Nice - Great to hear all of this. You might want to check out the account of @stephenkendal, he does a lot of marketing of steem, and would know when and where the conferences are at.
@pennsif is also coordinating a steem ambassador program. there have been a few applications ( including myself for ireland) and it's worth keeping an eye on.
I'm also on the case online, I have started to set up a new website, for the sole purpose of attracting new bloggers to steem. It still needs a lot of work but I will get there.
Why are you downvoting my posts...
Look at your disgusting self votes on comments, unwashed human.
Completely agree, perfect time to market what we already built but of course continue to innovate and move towards the vision, where millions of people have their voices heard
In this episode, TheyCallMeDan discusses the current state of the Steem blockchain and the immense potential for an aggressive marketing push to onboard new users and businesses. He highlights several key factors that make this an opportune time to ramp up Steem's visibility and adoption.
Abundance of Hungry Curators
Dan notes that Steem currently has an abundance of curators, including large stakeholders who are seeking more diverse content to support. This is a bullish sign, as it indicates a strong demand for quality content on the platform. Dan believes the challenge now is to focus on attracting more authors and content creators to meet this demand.
Favorable Pricing for Businesses
Dan emphasizes that the current low price of Steem makes it an attractive entry point for businesses looking to build on the blockchain. He has spoken to many businesses that were interested in platforms like EOS, but were deterred by the high cost of entry. With Steem's more affordable pricing, Dan believes this is an opportune time to target businesses and onboard them as long-term supporters of the platform.
Leveraging Steem's "Muscle Memory"
Dan suggests that Steem has built up significant "muscle memory" in the past, with high-profile figures like Joe Rogan and others discussing the platform. He believes that by reigniting this awareness and visibility, Steem can quickly regain and surpass its previous levels of adoption and growth.
Aggressive Marketing Strategies
To capitalize on these favorable conditions, Dan proposes a multi-pronged marketing approach, including:
Advertising Campaigns: Dan is willing to dedicate a significant portion of his Steem Power (over 1 million SP) to fund advertising campaigns across various social media platforms, such as Twitter, YouTube, Reddit, and Quora. He believes that social media advertising is still relatively cheap and can be an effective way to reach new users.
Event Participation and Sponsorships: Dan is also interested in identifying and attending relevant conferences, meetups, and events where Steem can have a strong presence. He is looking for individuals who can help organize and coordinate these efforts, as his own time is limited.
Community Engagement and Referrals: Dan emphasizes the power of word-of-mouth and community engagement, encouraging current Steem users to actively invite their friends and networks to join the platform. He believes that if even a small fraction of the current active users were to onboard new users, it could have a significant impact on Steem's growth.
In conclusion, Dan is highly enthusiastic about the current state of Steem and believes that now is the time for an aggressive, coordinated marketing push to capitalize on the platform's strengths and onboard new users and businesses. He is calling on the Steem community to come together and contribute their time, expertise, and resources to make this vision a reality.
Notice: This is an AI-generated summary based on a transcript of the video. The summarization of the videos in this channel was requested/approved by the channel owner.