The Need For Sophisticated Marketing At The Grassroot Level

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Gone are the days when companies or ventures resume production without understanding consumer's demand marketing has taken a huge leap and a new dimension so much that marketing in some cases now takes places before production, this often seems very queer but there has been an advancement of marketing concept and of course the best form of marketing concept in my opinion is societal marketing, now what is Societal marketing? Societal marketing is building a relationship with a prospective, a current or Futuristic customer one with a potential to patronise a product Irrespective of the present. Now Societal marketing is concise, it's is detailing, time consuming as well as costly, but in the long run it ensures the longevity of how a company can thrive, stay in the limelight and still maintain prices without having to forestall reduction to have more sales.

Truth is the success of production lies on the customers and production isn't successfully complete if it doesn't really get to the final consumer. In essence when a consumer doesn't derive satisfaction from consuming a product then there might not be continuity or purchase and infact there might even be a negative review of such product and that's why public relations and marketing is important in other to relate with consumers at the grass root level to understand their passion, their complaint or the necessary additions or reductions to their products in other to suit the taste of consumers. The truth is that the taste of consumers varies and sometimes it's always a hassle to satisfy almost everybody, however it's getting close to consumer satisfaction to a high maximum sometimes is the best thing a brand can ever do.

In essence, marketing concept will only become more advanced because consumer's demand will become more sophisticated and when this is so then brands will have to do more in other to please consumers because like it or not the days of focusing on just quality is over. Howbeit, relative quality is important, we need to be concise with the need of others in other to know the area to develop and become better. When you look at the latest cravings of people as a marketing analyst, study what sells more, study affordability and the average income of a populace Which you intend to target then that's a inception into societal marketing. When you look at some huge firms all over the world including the banking system you'd discover that they're maintaining their customers by practicing Societal marketing and at the same time expanding their reach to get to other customers.

Sometimes ago, I remembered telling my network provider that I had problems with the purchases I've been making from them and I told them I'd had to stop using their network and three days later which happened to be my birthday, I got a call from their representatives telling me that they were sorry for the network issues. So they topped up my airtime for calls and browsing for free for one month as well as wished me a happy birthday and apologized for the inconveniences. Truth was that they'd made the network better but they still went ahead to get through to their customers and well kept a whole lot of their population from migrating into another network. In essence it's a competition for a limited market of consumers expecially when the services is really elastic out there. Marketing is essential to keep consumers and also gain more. However there needs to be sustenance of quality in other for marketing to achieve longevity.