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Another part of marketing for STEEM i share.

An effective form of content will not do the work for you if the substantive content is unattractive to the reader. You can create huge lists or guides, but if you do not know exactly what their task is, you will not help the recipient, and he will not become a loyal customer.

When planning content, ask yourself:

What does the reader need? (e.g. investing knowledge)
How will I give it to him? (e.g. through articles and videos)
How does this material help the recipient? (e.g. in starting the adventure with the stock exchange)
What problems should it solve? (e.g. accelerate data analysis due to the techniques described)
What would I like to change in his life for the better? (e.g. to earn more)
Remember that to do this, you should first know who you are addressing to. Never create anything that has no specific recipient.



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