RE: The Masses Won't Join Because Of The Rewards
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Don't emphasize the money when trying to onboard the masses. That would be a serious mistake because mathematics dictate that doing so would be setting them up for a massive disappointment.
landing page just now...
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Steemit.com will inevitably become less important over time as an interface. Communities and apps will be doing most of the onboarding and they will have their own landing pages.
What we have here is for those much more capable of existing out of the herd than the average person. Perhaps this is why, despite all their disagreements, Steemians tend to get along so tremendously well with one another. I believe that is because most of use tend to be idea people. We're not nearly as interested in interpersonal drama as the average person and our midsets tend to be much less rigid.