digital items I see these like rights to play songs, ownership of movies, a chainmail set in a game, a set of tokens, some collectable, a skin in a game, naming rights, digital signage, or who knows what.

Can the stores support hosting for downloadable digital items? I have an e-book on Amazon and PDFs of rules for tabletop roleplaying games on itch.io and drivethrurpg.com that I'd be willing to put in a store for crypto payments if it was easy to do, but if I had to have my own site that hosted the files and interfaced with an NFT to determine ownership that seems like it could be more headache than it would be worth.