Ethical marketing
Ethical marketing is increasingly used in the world, although it may seem otherwise, it has arisen from the need to buy real products, in duration and quality, this has made this type of marketing is not only a strategy but a sales philosophy and therefore should cover the entire company and each of its employees. It is based on making every marketing decision considering not only the business profit and return on investment but also the moral aspect, i.e. making decisions to carry out marketing from an ethical point of view. This makes it real sales, with honest producers and a stable and loyal consumer market as a guarantee of success.
Ethics is a concept of philosophy and is perceived differently in each person, it deals with human action to promote desirable behaviours, it is there in these desirable activities that decisions are made when executing ethical marketing strategies, in what is desirable for everyone, for the whole of society which includes consumers, not to deceive buyers with false characteristics or properties, or to create significant messages in a dishonest and fraudulent way. Do not associate the promotion or advertising with commercialism, which in a highly commercialised world undoubtedly makes the difference that is always sought after when it comes to marketing.
Applying ethical marketing has several proven advantages: it gives prestige to the company and improves its reputation, and this is an aspect that is highly sought after by consumers, an ideal reputation in a globalised world where everything is reported and known. On the other hand, it adds value to the product being marketed, offering loyalty to the buyer and reality in what is being sold. It also improves competitiveness; with sincere and loyal competition, marketing work is more efficient. It favours the elimination of classic selfishness among workers and its benefits by working as a team.
Unethical marketing practised on a constant basis tends to fall into illegal activities such as: unconfirmed advertising messages: products that promise results without any scientific support as evidence or misleading and exaggerated advertising about a product's attributes, its distribution and immediacy of delivery. Business ethics are valuable, and aligning marketing strategies with them is a courageous and conscientious decision in today's world.
Marketing is the art of persuasion. It is also the science that combines the emotional management of social needs and the creation of economic value in a sustained way", based on the truth Ana García Oliveros