Selling without feeling like a sleazy salesman

Why do we feel "icky" about selling our stuff (products or services) to people? This week I'm really trying to unpack why I get that feeling so that I cut it at the root!

Why do we get shame around self promotion and particularly if it involves selling something you have created to people?
I think majority of that comes from our investment or belief in what were selling. If you have zero interest or belief in your product or service then you will feel like that.

So refine, research and improve your product. Fall in love with what you are selling. What value are you adding. What lives are you changing? What convinience are you bringing?

I want to go from, "I am pushing this product/ service" to you to " I am serving you and improving your life with this game changing product/ service".