that's the bait they keep flashing with out there to try and get more customers instead of curating content based on quality, effort or something else that benefits Steem as a whole.
Who the fuck is still buying votes?? I am guessing it is stuff that won't get much "attention" (votes) otherwise.
Edit: looking forward to the end of voting rings. If they started to actually curate content instead, perhaps all that steem they have accumulated will be worth something.