A lot of content has been created about the value of blogging. By running a blog we can:
- build an expert position
- internal linking
- answer user questions
- generate more traffic with long tail
All this translates into higher sales in the store or a larger number of inquiries in the case of a service company. A blog is also a free form of advertising, if someone wants to conduct such activities alone or does not want to grow the team. Basically, almost anyone can do it like this.
As reported by the HubSpot agency survey - companies whose websites consist of 401 to 1000 subpages get 6 times more leads than companies with 51-100 subpages.