YOU CAN'T BE LIKE EVERY OTHER PERSON AND EXPECT TO STAND OUT
Have you passed through an area consistently without noticing a particular billboard, unless you were told such billboard exist?
How about passing through an area and a certain bill board just grabs your attention amidst the other ads you've been seeing on a daily base, why is this so?
People don't pay attention to the normal things. People won't reward you for being just like every other entrepreneur, business owner or career person.
And the sad truth is that you may not be getting much attention or visibility as you should, not because you're inconsistent in putting what you do out there, but because you're just like every other person they see.
I mean, why would people pay attention to you, when they see your kind everywhere?
This is why identifying your uniqueness is important, and you can't do so without clarity,
That's either self clarity, career clarity or business clarity.
Clarity simply means being sure about a thing
to an extent that you can easily communicate
it.
Clarity is important if you need to identify your uniqueness as an individual, entrepreneur or career person.
How then do you identify the unique things about you, your business or work life, that would eventually make you stand out?
- Ask the right questions.
E.g: Why am I different from other graphic designers?
- Allow your mind analyze that question till answers start coming out.
E.g: Maybe because of how simple my designs are, maybe the creativity, or the way I use sweet pictures, or it's the way I blend colours.
- Write it down.
There's no clarity without writing. In psychology, writing is a psychoneuromotory activity that connects for mind, brain and hand. This means, as you kick off to write your thoughts, more clarity unveils.
How is this knowledge profitable to you?
This is where your USP (Unique selling point)
is identified. By writing, you can say as a graphic designer from the above examples, that your USP: Helping brand communicate their message with simplicity and persuasive pictures.
So, attach your own career or business and apply the 3 steps above. Note : People won't pay you for blending in, but for standing out. And to stand out, you need to discover what makes you unique. And to discover your uniqueness, you need to apply the 3 tools for clarity. Understood.?
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