90% Presentation, 10% Product...
The title of the blog might be little surprising to you but it's an efficient matter which we see in different perspectives of our life. Hopefully this is going to be an informative as well as educative post for some of my fellow readers.
What attracts you towards a product?
When we buy a buy a product (could be anything) we first decide to know whether or not we have heard about it in the past, it could be from anywhere (Tvads, from someone etc). If we are aware of it, we might go towards the next step of purchase, which is comparing it with other products. This step depends on different aspects, such as price, value and even quality of the product. Once it is taken care of, we move forward to the next step, which is purchasing a product. Finally, it is done! Since we go through several stages, do you remember where it all started from? Yup, if or not you have heard about the product! Which somehow reflects towards popularity/presentation/visibility. These are the crucial pillars for a product to sell or to make a customer/client to attract towards your product.
Let me elaborate a little more, for instance when I go grocery shopping on a supermarket I always tend to look out for the best and renowned products that are available or ones that I have heard of. rather than going off and buying a random company's product which I have never really heard of. Even though the product that I have never heard off might be better than the one I am using. As because my way of thinking is set in that specific way and I prefer my first choice than to move to the next. In this scenario advertisement plays a significant part in terms of product selling. Since it is taken care of, I would definitely move up to the way it is presented to me. For instance the packaging, product within, discount, value etc. Once they are met, I will go for it. But the fact of how efficient the product is also matters btw. Now remember there are same products on the market but various companies are selling them in just different ways. The more the companies gets closer to the client/customers the more growth happens. I do not want to get into technical details but rather just trying to explain my tagline of the post!
In a similar way if I talk to someone about HIVE and about the basics of how a content creator may have the possibility to earn something from here, the reaction of the majority of person in front of me would be little bit weird. For the obvious reason he/she will think, I might be kidding or I might be selling a scam. That is entirely because they are not aware of such platforms as they are used to YOUTUBE or FB. As these platforms are selling what their clients really want. Can't blame them! As we are used to centralized governance.
We need to get out of that theory! Even a chunk of potato chips, if it is made in road side, it gets the value of 10 cents and if it is made on KFC it rises to $1 or even more. All of it is because of presentation and names. Product is the same but simply presentation is little different.
Likewise, if you apply it in your life, you will realize how valuable this words actually are. We have different places to show our expertise to, just find the place which suits your expertise. Do not waste your time in the wrong place. I really believe if one meets the right place with right guidance that person will shine to the fullest. I do wish the best for you! I hope I was able to clear my points regarding my facts and statements. Enough rambling, need to go for today. Stay safe and be ambitious my friends! TC.
Best regards
Rehan
