There is a lot of talk about marketing Hive to those who are being or in threat of being censored by Big Tech. The challenge with this discussion is that we are trying to cater to those who are not a fit for what we have to offer.
A car dealership does not advertise on the Cartoon Network. Why? Because kids do not buy cars.
In this video I discuss what Hive, at this time, truly has to offer and the target market we are after. I also put up a couple of suggestions of easy methods to possibly access the proper market.
Marketing 101: Know what you have to offer and target market is.