RE: What Is Holding Hive Back?
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You are exactly right... we need to have a "something" that is so attractive to the greater world that they will use it regardless of whether or not there are rewards.
There was a time when I hoped Splinterlands could become that... based on the fact that MTG has grown to 35 million users, but of course that has taken since 1993, and could still happen to Splinterlands as a viable digital alternative to MTG. Splinterlands (as an aside) remains the only way you can get into Hive (even if indirectly) with a credit/debit card. Something to think about...
NFTs? Yes, still too complicated. Becoming more mainstream though, by leaps and bounds... there was an interesting piece by @reddragonfly on that, earlier today. But as long as NFTs are centered on "art" we remain bound by the fact that the global ART market is a minor fraction of the overall economy.
Perhaps the most important thing to ask with new dApps and proposals is whether or not something will "stand alone" without rewards?
=^..^=
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All the wrong things started with the bad marketing on Steemit. Steemit advertised itself with the money earning opportunity, and not with the freedom of speech, censorship resistancy and other real values of the Steem blockchain. This attracted the selfish and greedy people. They purposfully, deliberately came (and being) here for the money.
The Hive blockchain needs a proper marketing with the real values of the Hive blockchain.