Influencer Marketing: The Key To Starting A Business

avatar

image

Been a while here, now days actually, I was hoping to drop this post on Monday but couldn’t because I have to embark on a journey back home that took hours and when I reach home yesterday, I was so tired to write plus power supply issue, thank God they brought the light.
Last week, I talked about social media influencers: thing you are neglecting, I think today I need to go in deep into influencer marketing as a whole. Many people think starting up a business is easy but they did think about how to sustain the business on a long run or how to advertiser their product or services and attracts more audience or potentials buyers to them, well you will blog about it by giving them the articles they really need, what if I give you the hint, articles writing isn’t enough to give your business that push it need. Don’t you all think why other enterprises are one step ahead of you or they are selling more than you. That is because most of them are using what you aren’t using which is influencer marketing.
What is influencer marketing all about?
Do you know I will actually have more confident to buy a product I want to buy when I see someone popular or my mentor making use of that particular product and at times I can decided to purchase them because they are using it, that means they influence me in using the product, influencer marketing deals with using influencers, popular key leaders to boost your product or brand so as they can help you bring in more audience or advertise your product to their audience. Which means you don’t need to get the work down by yourself at all, all you just need to do is hire and influence which maybe serve as your brand ambassador to help you do the advertisement you need.
Back in those days, when I only have little knowledge, I notice almost all businesses even bigger ones employ popular actors or actress to serve as their ambassadors and I do wonder why, on a serious not, I thought it is the money, I do tell people that they keep using rich people, why not those that are still coming up without knowing there are lot more to it.
Influencers can be anybody because their fans really determine them and their reputation really matters a lot. People tend to confuse them self that advocating marketing is the same with inflencer marketing which is a total know, advocating in my own word is like telling your customers which do make use of your products or brand to help you push your products by referring people to them or writing a review about your product, I do see this type of marketing a lot, almost everyone do this, but influencer marketing is all about is totally different from that aspect. You need to know that engaging in this type of marketing work hand in hand with some things which are very vital they are social media and content marketing.
Many business make a lot of mistake when engaging in this type of marketing and it always have lot of negative effect on them or no result, Let me give you some hint on what to watch out for.

  • some have this feeling that just anyone can be an influencers which is totally wrong, they just pay them as long as they have large followers and expect good returns, to make use of this you must first research and see if the one is really in line with your business or brand, how they spend time to bring up their brand, their reputations and lot of things, people can now turn into an influencer but are they really ready for the work or are they up to the task. So you have to do your research properly before picking up anyone.
  • Give them the freedom they deserve
    Many brand are really making this mistake, you employ an influencer but you decided to restrict them by setting out rules and guidelines which shouldn’t be so, you have to allow them to create authentic and engaging content they always create. You don’t expect them to just keep stay out your own personal write up to their audience, at a point they will get stuck and perhaps wont be able to give their audience the right answers. At times I do see some companies who will give them their product to use and allow them to share their experience while using those products, which always go a long way.
  • Never Ever Make Things Hard For them
    Engaging in influencer marketing isn’t a day job, you shouldn’t be expecting huge return immediately you hire them, most of them work with lot of clients and most are really putting in effort to see things work out, they aren’t robot, they are humans like me and you, what matters is the connection and interaction you are creating. Honor that and you will surely see big results. More things to discuss, till next time, stay safe.


0
0
0.000
0 comments