Corporate communication as an impact on the organizational process
(Edited)
Written by:Diomer Antonio Galán Rincón.
Bachelor's Degree.Public Accounting / MSc.Science of Higher Education.
Introduction
Corporate communication is the institutional way in which the members of an organization address the people or groups of the social environment, towards which they direct their activities. In this sense, it represents an essential condition for the fulfillment of quality relations between the institution and the public with whom it interacts, acquiring a social notoriety and public image appropriate to its aims and purposes.
It should be noted that corporate communication is part of the social commitment of companies; that is, to inform their real situation to different audiences, both internal and external, and to public opinion in general. Therefore, we also say that social responsibility is a fundamental element in the construction of identity and corporate image of organizations, which is why it is a fundamental variable in the development of intangible assets and points to the reputation and trust of organizations to promote their business objectives.
In this order of ideas, it is highlighted that organizations need corporate communication to face the challenges of a changing environment, promoting strategies to attract the most appropriate services, applying communicational tools to project the identity, the values defended by the institution, the message it transmits, the way it does it and its purpose before society.
These strategic tools for the organization represent a competitive advantage over its competitors. It is therefore, in general terms, a set of messages and information transmitted by companies to their target public.
It should be noted that communication is a key aspect for the organizational process carried out by the company, it can be defined as a process through which information is transmitted and received in a social group; therefore it consists of 3 basic elements:
1.-The sender: It is the genesis where the information originates.
2.-Transmitter: It is where the communication flows.
3.-Receiver: It is the one who perceives and must know the information.
Any slightest failure in this communication network implies that the information is distorted.
Therefore, communication is used to distribute the tasks among the members of the work team, to establish and recognize the necessary relationships and links, the direction by the members of the team to carry out the tasks established for each activity, and finally the control of the activities so that they adjust as correctly as possible to what was planned.
I hope you like my article and I would appreciate all your comments.
bibliography consulted:
1.- Isea (2009). Corporate communication in the management of social responsibility in state-owned oil companies. Rafael Belloso Chacín University. Maracaibo - Venezuela.
2.- Pizzolante (2011). Corporate communication as a business strategy. Editorial Grillo Mexico.
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@dgalan
It is true that corporate communication increases the power of action of the company and improves human relations between workers. Hence, the solutions to the team's needs arise, as well as the formulation of proposals aimed at the social and corporate areas and the provision of services to the public.
Excellent read, I really enjoyed it
Greetings
Greetings @@ nachomolina2 you are correct if there is a fluid communication between all levels of the organization, this will be more efficient and effective. Sometimes the ideas and even the most impactful projects (solution generators), come from the lowest levels of the organization and if there is no such communication they are lost.
Thank you very much for your comments.
Greetings friend @dagalan, communication is of utmost importance at any level of the organization if there is no assertive communication organizational objectives may not be achieved making the profitability of the company decreases.
That is why every organization should implement the three directional levels of communication in the best possible way.
Descending Communication
Horizontal Communication
Ascending Communication
Excellent post.
Greetings @carlin I share your appreciation, if there is an effective and direct communication at all levels of the organization, all its members will be focused on the same common goal.
Thank you very much for your comments
Your post has been voted as a part of Encouragement program. Keep up the good work!
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Hi @dgalan.
It is a great topic that you share with us on this occasion, so it is very important to highlight what you express:
I totally agree with the above, since corporate communication should always be the spearhead in any type of company. Thank you for sharing such important content with all of us.
Greetings @ rbalzan79, I appreciate your comments, as long as there is communication at all levels of the organization it will be successful.
Hi @dgalan, corporate communication is important in the various functions of organizations, as it allows sharing information necessary for the processes it performs.
Best regards
greetings @ raizayanez. certainly when communication is effective in any department of the organizations tasks are more effective.
Thank you very much for your comments