Imo the people dissatisfied with hf 22 and the freedown vote pool know their days are numbered, especially with talk of using smt to reward, rather than steem (something we should do straight away if forking).
I think the timing is right now. No SMT that sells votes will be worth a penny since it is only a one way street without a reward pool to exploit.
This isn't antibusiness at all. It is antiabuse. There are hundreds of chains that support business amd they can sell SMT like mobile games amd reward soft currency, buy proper ads on frontends or pay people (>like you and me<) to write ad posts. They are just here for the community, they want to exploit, not to play fairly.
If I'm wrong people will agree to wait 6 months until after SMT is released before wanting to reevaluate EIP model. They are just trying to 'double-team' the community with justin and don't care if he screws them for dessert.