What Kind of Content will Attract New People to Hive?
Create content to educate entertain inform and inspire your audience
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He got right to the point and sparked a discussion I think is needed at this critical moment. I immediately had visions of those super-sized Jerry posts on Steemit, which may have been good for SEO, but were too long for most people to read. However, it brought up another question in my mind:
Blog for a diverse crowd
So I went and took a look at the "New" category and we see a nice mix of different subjects in posts that have just been created. Then slipped on over to "Hot" and we begin to see more crypto and Hive-related blogs coming into prominence. Lastly, by looking into "Trending" we see many Hive and blockchain-centric blogs in the space. Clearly, Hivesters like content about their favorite platform and cryptocurrency in general. So if that is the audience we're targeting, I think we've done a good job.
But I have a feeling you'd like to bring in a bigger crowd, right?
Yes, a mix of post sizes is good, however we want people to find us not only here and on social media, but also as a result of Google searches. If the posts are all way too short, there isn't enough data for Google to sink their teeth into. Too many long ones, and they won't be read at all. I write for search engine traffic as well, so I believe mixed-sized posts should make up about half of our output (like this one), with short and long-form splitting the rest. This will create the right balance to keep everyone engaged.
If someone does a search for "How to fix a leaky faucet" I'd be thrilled to see a Hive post on the first page of the search results. Search engines are the number one way we find things online. It would be great to have a Hive option for as many different subjects as possible.
Let's make Hive a home for everyone
So, going back to what I saw in the "New" sections, I think that those with significant amounts of voting power should consider supporting bloggers creating content about subjects in addition to what dominates "Trending." This would mean lifting up those posts that may not be of immediate interest to some of you, but that may be very compelling to the everyman, Joe sixpack and the soccer moms out there who just might decide to join Hive. If we create useful, relevant content, it will help grow an even larger audience for everyone.
If hive.blog is the home, then the main page is the front door where I'd love to see an even bigger mix of diverse blogs. So to answer the question posed in the title, I want to attract ALL KINDS of new people to Hive.
That's where I believe the different communities really come into play, with a niche for almost every interest. I really like Urban Exploration for example, and joined a group about that. I don't have time to go exploring myself, but it's a subject I like to consume content about. These are exactly the type of things we need to be doing more of. We’ve got the crypto crowd, now we need to consider casting an even wider net by creating a great big tent that everyone will all want to live in. What do you think will bring new people to Hive?
Thank You so Much!
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Part of me thinks that we should find the most commonly asked questions on the interwebs and write posts asking Hive. Stick some images with alt tags in, use decent tags and links back to other hive posts where appropriate, and see if we can get some results near the top of Google.
That's actually part of how I helped grow my account on Twitter. Type a question mark in the search box, and look for relevant questions I could answer. Being useful really helped with engagement, and usually resulted in new followers. Backlinking is good for SEO, which is why I linked back in this post, it helps in search.
I see some bloggers who begin their post with a pic, while sourcing it underneath. That's bad as the source link shows up at the beginning of the description on Google. So instead of the first sentence being about say, fly fishing, it shows a pic link which confuses the search engine as to what your post is about. That's why I list my credits after the post. Replies, bolding, keywords all help. I can see it in Twitter when tweets I made months ago, still get retweets and mentions long after I've forgotten about them.
Nice :)
Yeah we need to be better on the whole at formatting our blogs. When I write about Hive (which is a lot :( ) I get lazy but did today have a go at some basic SEO stuff.
Do you know if we should use Heading 1 at the start of the Post, or will that come from the title?
Neil Patel does a deep dive on the H1 tag which I highly recommend. I used at the start of the post a lot on my old Blogger blog when I was learning how to write better. Years ago, I wrote a post about a new version of Photoshop, and for two weeks was ranked above one of their links on the first page of Google until somebody woke up over there at Adobe.
Google indexes tweets.
Which is why everyone on Hive should be promoting their blog posts on Twitter as I've done this one. Even if you have no followers and no one interacts with your tweet, it still gets picked up by Google and acts as a backlink to your original post. When I promoted this post on my Twitter account, I always mix in some trending tags along with Hive-specific tags, so people can find it down the line. Here's mine:
https://twitter.com/EverNoticeThat/status/1259845016538800135
Thanks for the link, and nice job on the Photoshop article.
I shall get a link out on Twitter right away, cheers :)
Gave you a follow on there
Alright, so I've read through the 'h1 deep dive' and been digging on peakd and hive.blog.
If you view the source of this post on peakd, you seem to get nothing of use!
Viewing the source on hive.blog works much better, although I notice you have multiple h1 tags.
So my questions are - is any peakd stuff going to be crawled?
Should you switch the other h1 tags to h2?
I've never used PeakD, but since it's a webpage, I don't see why not. Aside from the first H1 tag, what you see is simply me using markdown. When I was on Blogger back in the early Bitcoin days, I was unemployed and had endless free time to play with SEO.
On Steemit/Hive as a busy (sometimes working) student, the blockchain is a whole different animal. I had not used the tag knowingly since my Blogger days, until I saw your question and it reminded me to drop it in at the top, which is why I gave you the deep dive link in case you wanted to learn more from an expert who uses that everyday.
On Steemit, it was so hard at the start to get attention. Since this is the blockchain, and the general public doesn't have an upvote, at the onset, you're trying to write posts and be seen against the masses of low-effort posts out there.
That first year in 2017 was really hard, with nobody seeing my stuff, let alone upvoting it. Then just as I was about to give up, someone from Australia dropped a nice upvote on a post which boosted my morale and kept me going.
Now, with limited time, I write the post, and then test titles out on Google. While putting the post together, I keep the search engines in mind. If you write more than just a paragraph or two, you will naturally use enough keywords/phrases to give Google something to chew on.
Now that I have a little support, my goal is to help bring new users to Hive. Between classes and work, the enemy is time...
This Is helpful. Thanks.
The type of content that will attract more people are the contents that actually solve a need. SEO matters a lot, but so does ranking on here.
If we continue getting more supports on hive related posts than we do in other categories, it'd be really skewed.
Thanks, I couldn't agree more. The good thing is that with the support of people like yourself, this big ship will begin to slowly turn. I have great hopes for the future of Hive! :)
I think the content where people can find answers to their question. Of we search something on Google and if that search can lead people to Hive that will be a great success. Now, not everyone is good at SEO or even most of us don't know about it because there you need to do so many things like add Keywords, short or even long, add Meta etc. But what we can actually do is to answer the common questions in a simple way and thus might be it can attract more users outside the Hive Community.
You hit the nail on the head! I'd like to see us add to the crypto-niche and become a resource that many people can use. If we keep it up, I think we'll get there.
Yes sure we can become a crypto niche or any niche if we can together do it.