RE: My experience with BitClout after 24 hours
The % is called Founder Rewards. Basically when someone buys your coin, you receive the % you set for the founders rewards.
For example, let's say you have it set to 10%, and someone buys $100 worth of your creator coin, you will receive $10 worth of $Clout. The default is 100% which means they will get nothing, this is to prevent someone from buying your coin until you are ready. The first 10 coins are super cheap, but every coin created increases the price of the coin rapidly, you want those first ones as they are almost free in comparison.