Only one whale bought big in recent times.
That cryptobroker account which is giving back weighted votes. So their strategy is to support the users that are also committed to the platform.
All other whales are doing the opposite.
They dump their rewards faster than they can tell the community to go shill Hive. That's the thing which is clear as day. They won't risk their money (or they would be buying big right now) but are demanding community to try attract others to buy bags.
So push 'free marketing' and dump rewards.
The other thing is that Hive has no roadmap, no branding, no team image, no leaders representing as the face of Hive, no business sense. No real vision beyond hype and spin doctors which are only preaching to the choir.
Not saying this is a dying chain but soon enough those points above will need to be corrected because you either shape up or ship out. If new heads rise and take on the task of development then at least they learn from those mistakes and don't repeat them again and again.
Depending on dapps is not the solution.
Developing a complete toolset for dapps is still yet to be achieved here.