The featured pic on this post caught my attention. 😂
I'm familiar with the flywheel concept from an inbound marketing (content marketing) perspective. Hubspot does an incredible job with it, and they use a flywheel that looks exactly like the one you've posted in some of their content.
Usually, we break those three sections up into different "stages of awareness" during the "buyer's journey."
In the case of "Hive.blog"—our "buyers" would be "new users." And they'd fit into a number of different verticals (developers, end-users, and various specialists).
I've often thought about how Hivers could work together as a community to build out a content structure of helpful information around various topics of interest to the verticals (with pillar pages and proper linking structure) in an effort to rank in search engines and draw new people in.
What do you think?