Great piece that will unfortunately fall on mostly deaf ears. People want to feel that they are making a difference, even though they are not, as they are running the script they have been programmed to run. The focus their attention for a short time frame that isn't long enough to make the systematic changes necessary, but feel they have made a difference - Over and over again on repeat.
People don't get it because they don't want to get it, as it makes them feel impotent. Protests and riots are like social viagra, short lived - but the fundamental problems remain.