#3StepsNoExcuses Plan - Day 18 - Get out there and Be Large!
Welcome to Day 18 of your #3StepsNoExcuses journey with me, Rob Willmann.
Now that you're familiar with the format here (3 simple steps to complete each day) let's get started!
Today's Three Steps:
- Watch CTP Training Video "Be Evergreen" & brainstorm evergreen ideas in your niche.
- Practice Your email writing craft with ListNerds
- Learn how to be seen online. Watch Plus1Success video "Visibility".
Let's go through each of these steps and grow together as marketers.
1) Watch CTP Training Video "Be Evergreen" & brainstorm evergreen ideas in your niche.
After youre in CTP, click Training > Lessons. Once you're in the training session, look for the 'Be Evergreen!' video training in the Profit! section and watch it.
What's evergreen?
Imagine a fir tree. It's coniferous, an evergreen. That tree will stay green all year. Likewise in affiliate marketing, evergreen products and services are ones that don't wear out their usefulness quickly.
It's services and tools people tend to stick with for months and even years.
The grand slam of evergreen produces include: autoresponders, tracking tools, hosting platforms, training sites.
Autoresponders
If "the money is in the list", then an autoresponder is what delivers the list to your subscribers.
People can't act on offers they never see. Autoresponders consistently position you in front of your subscribers (think "top of mind") so that they can read your emails once they're on your list.
Tools like autoresponders are evergreen and make great choices for affiliate products since so many need this type of service.
Tracking and Analytics
Sending your autoresponder list an email is great. Sending an email with a tracking link is even better.
Marketers need tools to help them understand where their traffic is coming from, which source provides the best value for the expense, and how many people click their misc. links. This isn't possible without tracking tools such as HitsConnect or LeadsLeap. This is definitely considered an evergreen product.
Hosting
People hate change, and that means that they hate changing hosting plans for their website. New marketers wanting to take their marketing game to the next level are looking for a place to host their site. Once someone starts using a specific hosting program, they tend to stick with it.
Migrating data is no fun. I work in IT, and even the most automated process imaginable can still hose up and cause problems with hosting. People tend to pick a host and stick with it. That's evergreen.
Training Sites
Everyone needs more training when it comes to marketing. It's impossible to exhause the topic of marketing. THere's always something that people need to know and understand about marketing in today's world. Sites like CTP do a great job of training the next gen of marketers. Definitely evergreen.
TIP: Think about ways you can promote the same products you use as evergreen products. It's easy to pull people toward you and your recommendations of the very services and products you use. It's a great way to show you're serious.
Once you've watched the 'Be Evergreen' Training Video on CTP, it's on to the next task.
2) Practice Your email writing craft with ListNerds
This one is rather freeform. Our goal: "ListNerds is where you work on your craft and practice your email writing skills."
Practice how?
- write different email subjects for the same ad and split test. Send the same email with different subjects to the list and see which converts.
- monitor your stats and track ALL the links. ALL means all.
- Use bullet points like we discussed before.
- Try imagining a model subscriber to YOUR list, and solve a problem they may have with the body of your email.
In other words, write. Then when you're done, write some more. Your business will thank you.
The whole point is to get used to testing and writing. When you have your own list, you'll know how to write emails that convert.
Once you've written that amazing 5-star super-converting email for List Nerds, it's time for the final step:
3) Learn how to be seen online. Watch Plus1Success video "Visibility".
Login to Plus1Success and go to the video section. Watch Day 18 video "Visibility"
Today's +1 Success video is all about being present or 'top of mind' in front of your audience.
The more people see you, the more they are likely going to know, like, and trust you.
Don't be invisible, be "OmniPresent!"
Be seen everywhere you can, as often as you can, for as long as you can, everywhere you can!
How do you do this as a marketer?
- Use Social media
- Blog your heart out
- Send an email to ListNerds
- Use videos (oh boy!)
The action plan on this one is putting your video on your lead capture page instead of just your face.
I am a man of action, so I made a video and created a new lead capture page with my video instead of the image.
The image above is a screenshot from my new lead capture page. If you're interested in signing up, the form is in the P.S. below.
I track everything, so let's see how this performs compared to my regular lead capture page. :)
With that, have a wonderful day. Go start promoting your online business with the new tools you now have in-hand.
That's it! Cya tomorrow. Please reach out to me if you have questions.
-Rob
[email protected]
https://robwillmann.com/about/
P.S. One last item:
I have created a 30 day free email course on this very same #3StepsNoExcuses journey, and I'd love to have you valid feedback on my e-course. I'd really like to hear what you think about the content. You can sign up by clicking this link and then confirming your email address. The course lines up with the daily steps, and I'd love to hear your thoughts.