We are in the fire all of the time, just in a different scenario.
Working with broken down people for free. Many of them professionals and university graduates.
Education is the name of the game.

The free market doesn't care, but somebody has to.
We are working on something very interesting here on crypto that will help and enable us to not only to draw many here, but also to offer them a new future.
The good thing is that we don't want any funding.

A great inspirational talk here.