Online political ads: cheap, efficient and ripe for misuse
Older men in Arkansas might see a close-up photo of President Donald Trump pumping his fist in the air, along with a message asking them to donate $30 to his campaign for a Super Bowl commercial.
Middle-aged women in California might see a photo of Trump pointing to a crowd, with a plea for them to give “any amount” to the campaign.
Before Election Day, politicians across party lines are expected to spend more than $1 billion to pelt voters with millions of these cheap online ads, which can be tailored to a voter’s most personal details — down to one household or even a single individual.
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