Artist Spotlight: Honest Iconography

A logo is a fundamental part of every brand. Companies spend millions creating, changing, & tweaking their logos, trying to figure out what will stick & adhere in the minds of consumers.

When a buyer views one, it triggers various subtle thoughts & emotions. Unfortunately for brands, those aren't always positive. The iconography can be a double edged sword.

Swedish Illustrator & Graphic artist Viktor Hertz assembled a series of parody logos that attempt to show popular opinion about major companies & brands that we are constantly bombarded with. Simple yet extremely effective, the “Honest Logos” series are not Hertz’s only creations though. He produces beautiful, clean, & minimalistic Illustrations. The effect of these are viscerally electric by the aptly named ‘Hertz’.

Honest Logos Series




















*Other Work

For More Of Viktor Hertz Work Visit:
• Website
• Twitter
• Instagram
• Facebook
• Behance

• • A lot of energy, attention, & research goes into these “Artist Spotlight” posts. The intention is to bring art & artists exposure to people who may never run across their work, hopefully enriching the lives of the both parties. If you know or want an artist featured please contact me. I am always looking for talented individuals to promote. These posts can also be found at: https://beta.cent.co/@erixink