RE: HOW TO LAUNCH STO (security token offering) AND WHICH PLATFORM TO CHOOSE ? SHARE YOUR EXPERIENCE

You asked me to comment so I will. @apshamilton is pretty much on the money though, what does tokenisation give you that other more established ways of sharing ownership of an asset do not? If the only thing is regulatory confusion, I'm not sure you gain.

We're on the cusp of tokens becoming commonplace and those of us comfortable with Steem have seen how this can be made to happen. However everything I've seen with EC20 is a complete UI mess so we're not there yet. The way that @jpbliberty is handing out SUFB tokens is working quite nicely and I'm helping onboard crypto newbies to "hold" their own tokens. That's quite easy with Steem and Steem-Engine.

While it can be done, however, the damage that has been done by a few scammers and then these instruments being declared untrustworthy by the tech Goliaths and then the press for the last 2 years has been immeasurable.