Crypto Almanac - Part 43 Beginners Guide

Source. Crypto info.com

What is Basic Attention Token?
Basic Attention Token is bringing blockchain-based digital advertising to everyday people via the Brave web browser, an open-source, privacy-centered web browser that blocks the trackers and malware rampant on the internet. The Basic Attention Token project is seeking to solve the frequent fraud and opaqueness in today's digital advertising ecosystem.

The BAT token is built to maintain the correct price the attention an average users pays to advertising displayed when surfing the web using the Brave platform. Advertisers pay BAT to website publishers for the attention of their users. BAT leverages blockchain technology to anonymously track user attention and rewards website publishers accordingly.

BAT is backed by the creator of JavaScript and the cofounder of Mozilla and Firefox, Brendan Eich and funded by Founders Fund, Foundation Capital, Propel Venture Partners, Pantera Capital, DCG, Danhua Capital, and Huiyin Blockchain Venture among others.