CRYPTO AND SPORT: AN ALLIANCE WORTH WATCHING
[source]pixabay.com)
This weekend I did my best to follow the world of American Football from Saturday through Sunday night. I did not watch all the game but I glimpse from time to time. The cool thing about Live event you get an idea the number of folks watching the game. It was vivid to see how crazy the fans were, most likely the Cowboys fans. Some were crying and all.
Actually what captured my attention was quite a few commercials during the game.
Before I go back to the commercials, in the NBA we have two big companies in the crypto world putting their name in the Arena. For the HEAT Nation, FTX took over that arena and it is giving crypto a buzzing sound every time something is going on down there near South Beach.
When you go all the way West Coast Staples Center is now Crypto.com Arena. The deal is worth $700 million for a good number of year.Crypto.com token is worth $11 billion with daily volume of $130+ million. You can see this is a healthy business to be part of. Crypto business is the next best thing in the financial sector.
Apart from that you have all the players of Sport around the world asking to be paid in crypto. Even Messi is part of the bandwagon. This is not something that is moving slowly at all.
Not to forget #NFT is alive within celebrities and the sport world.
Sport is a driving force for crypto cause there are a lot of avenue that can propel both of them.
FTX did not stop just by having NBA team as an arena. The commercial is about Tom Brady and a trade.
Off course it gets everyone attention knowing Brady is comfortable in the Bucs uniform. It shows this is the beginning of something good for crypto. I just remembered when Brady gave away some BTC, jersey and shoes to a guy Mike Evans gave the 600 TD ball.
Unless you are not connected, Sport and crypto harmoniously work in tandem to bring crypto to the masses. Do not get me wrong there are a lot f money to be made here. It is not a cake walk for anyone. This is a transition where value is leaving fiat for digital currency in the name of crypto.
Sport is one of the best avenue to promote crypto.
If you are a fan, you surely will see a lot of other commercials where crypto is on top.
In the meantime keep vesting in you.
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NFTs is everywhere and it is excellent advertising for the rest of the crypto world.
cryptocurrencies have found in sports the perfect complement to create a strong union, one needs money and the other needs advertising to make themselves known to the whole world. It is already the NFL, NBA, MLB, Soccer, Formula 1 are sports with a lot of ideal television exposure to expand the crypto world beyond the limits that were established at the beginning.
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Sports are universally loved by a lot of people and I know that even I leave the games running in the background sometimes when I remember.
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