How can we increase ad revenue for leofinance.io.

avatar
(Edited)



The community is the key to this growth.






image.png




But why should we try to grow their revenue?




If anybody hasn't seen the latest announcement from the Leofinance team then you can check it out here in the link below.


LeoAds revenue sharing.


I would recommend reading the full post but the summary goes a little like this.

  • New distribution model for Ad revenue.
  • Take this monthly revenue and buy LEO from markets.
  • Distribute this as staked LEO to all wallets with existing staked LEO.
  • Estimated at 4%-10% APR on your stake at current levels.
  • Expectation to move this target higher over time.



So in summary:

By helping to grow the Leofinance traffic and ad revenue you are actually increasing your own earnings which will then be paid into your wallet every month in the form of interest payments.



All Leo holders will now be in charge of the yearly interest on their own investment.

We were already stakeholders in the business but now we are active stakeholders with a role to play.

Exciting times.



What is our starting point?



It is hard to be specific on this point as I don't have the full information that the team have but from the report we can assume that the monthly ad revenue is at $4000 on average.

Ad revenue varies greatly month-to-month, but it almost always surpasses this $4,000 figure. This means that we're on track to bounce in this range - this is also without much focus on growing LeoFinance.io in terms of our core KPI.



image.png
Ref:LeoAds report


We can do a lot better than that.

I went back to the last published Ad report when the team used to post the monthly stats for visitors and views that the community could look at. The last published report was in January of last year and the site was a lot lower down the rankings than it is today.

Going back to the September before that we can really see how the platform has grown in the time since.

Also could we get the LeoAd reports back again. They were fascinating to read through.

In September of 2020 the stats were looking like this:

  • Alexa ranking of 353,122.
  • Monthly active users of 220.
  • Ad revenue of $555.
  • Ad impression of 6,000
  • Unique visitors at 31,000
  • Page views at 127,000

Now look at where we are by todays metrics.

  • Alexa ranking of 57,346. Up 295,346 places.
  • Monthly active users, 1200. Up by 980 users.
  • Ad revenue of $4,000. Up $3,445
  • Unique visitors at 83,000 up by 52,000
  • Page views at presumably up near 400,000.



So in the past 18 months the site activity and userbase has grown by roughly 5x to 8x across the board.

Is there any reason why we can't do the same thing again over the next twelve months?

Set goals and targets for the next twelve months that we can achieve as a community and be rewarded for that growth.
Web3 at it's finest.
Community ownership and responsibility.

If we can increase ad revenue to $12,000 and suddenly be looking at 12% - 30% APR.

Sounds good, doesn't it?



What could we do to at least double those numbers in the next year.



Some of these would require support from the main Leofinance team but even without that we could make progress as individuals.

  • SEO. Search Engine Optimization.
    This is a hot topic on the site at the moment and by improving the quality of the content here we can improve our visibility in the top search engines. I wrote a few tips earlier this week on how to make some of those improvements.
    Basic SEO.
    Also we can create more outward facing content which people are actively searching for outside of the hive eco-system. Content that is helpful to a lot of people.

    • How to install metamask.
    • What is Cosmos blockchain?
    • Top five playtoearn games.
    • How to create a Bitcoin wallet.

These are all of the things that I was searching in the early days and clicked on a lot of sites to find help.


  • Semi-Professional writers.
    A core team of writers sponsored by the Leofinance account to research and create content on popular topics. Looking at the frontpage of cointelegraph there is no reason why our much larger team of writers couldn't produce better and more popular content than their site which is currently sitting at #4041 in the alexa rankings.


    image.png



    Change curators pick to sponsored content on the front page and use the leo.voter account to 100% whitelisted authors who go out and create optimized content on hot topics and research new projects. It can also be used for projects that want to gain an audience and release a post onto leofinance as a press release to get real engagement.


    image.png



    Personally I think that our front page is far sexier than theirs but it is just a bit too Hive centered to interest external viewers who don't have the interest in Hive, yet!


  • Content contests.
    Simple but effective. The Leofinance team did trial this with the polycub launch to try to gain pageviews and jump on the back of sponsored press releases by rewarding the creation of content around the polycub defi platform.
    What if instead of a topic with a very internal and niche viewership that every week the challenge was to write an SEO formatted article on a hot topic. This week could be Elon Musk buying into twitter. Next week could be the launch of a new playtoearn game. Piggyback on trends that you know will be getting searched and put our content in front of this audience. Prizes could be in liquid LEO or again in votes.

  • Share content everywhere.
    The last one is the simplest one.
    Share direct links to the content here on Leo and bring in direct views. It can be as simple as sharing to twitter but this is a far shorter boost to the platform as a lot of this content fades away over time. Slightly better on reddit or Facebook if you can get it trending then it could bring more and more views over time. The team has recently started sharing on tiktoc and there are multiple platforms that could be utilized,
    This could even be tied to the current POSH initiative by Acidyo who has already built a system to reward users who share content and receive engagement through the POSH token. Maybe the Leo team could add a bit of buying power to the H-E token and make it more valuable to share your content or else create a similar system where the content that brings in the most views receives reward for it. This especially encourages newer users to create quality content as they might not get the community vote but if they can create evergreen content for the platform they will see the rewards for their effort.



These are just a few thoughts for the community and something that i will be thinking more on for the next while from my own perspective on how to improve my activity on site.

All of your ideas are welcome and worth discussing.

References:

https://cointelegraph.com/

https://leofinance.io/

https://leofinance.io/@leofinance/december-january-leoads-report-or-tokenized-attention-and-platform-ownership

https://leofinance.io/@leofinance/september-ad-report-crushing-all-time-highs-for-daily-ad-revenue

https://leofinance.io/@niallon11/learn-the-basics-of-seo-search-engine-optimization

Posted Using LeoFinance Beta



0
0
0.000
40 comments
avatar

Some good ideas there. More reasons to keep stacking those Leo tokens ever day.

0
0
0.000
avatar

Absolutely.
Over time all of these measure will have an impact and hopefully we can increase the ad revenue exponentially over the next year.

When that happens we will see more staking for that 30% APR which will lower liquidity and raise the token price.

If we can increase out incoming traffic.

Until then just keep stacking.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Very interesting post, and accurate ideas!

!1UP

0
0
0.000
avatar

Just something that I had been thinking about when i saw the announcement post.

We ae all owners and can do a bit more to help with growing the business.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Great suggestions. Even double or triple posting on Twitter is a good thing. They are more links even if not original.

Retweeting is also good.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Every little bit helps over time.
We have seen massive growth in the past year without a focused effort on growth so if we as a core group of users or as a community decide that we want to do more then it should be easy to do the same again and with less time.

It would be good to have a team working on this and part of the marketing and growth strategy for leo. IMO.

All i can do is my own little bit and try to increase my google profile.

0
0
0.000
avatar

I love Twitter. Has given me a lot of views and a lot of love. There have been instances when I got liked and retweeted by blue-chip accounts and the official accounts of crypto projects I blog about. These projects are dying to get coverage outside their community. They are looking for people like us to write about them!

I see this as a huge opportunity to get outside attention to Leo Finance.

Posted Using LeoFinance Beta

0
0
0.000
avatar

This is so true, and such an underrated aspect to this community.

These projects are dying to get coverage outside their community. They are looking for people like us to write about them!

So true. Decent quality posts about small projects can have a big impact for Leofinance.

Posted Using LeoFinance Beta

0
0
0.000
avatar

I am repeating your words JK. You mentioned this in one of your posts. And since then I wrote so many posts about these small projects and shared them on Twitter. Most of them do engage with you. Your idea worked for me.

If a project is new, there is a good chance people will search for it in the future and your article might get picked up from there.

Posted Using LeoFinance Beta

0
0
0.000
avatar

That does sound like something I'd say. :-)

It is a very hit and miss strategy, but can bring traffic from twitter (or reddit).

Posted Using LeoFinance Beta

0
0
0.000
avatar
Don-1UP-Cheers-Cartel-250px.png

You have received a 1UP from @kwskicky!

The following @oneup-cartel family members will soon upvote your post:
@leo-curator, @ctp-curator, @vyb-curator, @pob-curator, @neoxag-curator, @pal-curator
And they will bring !PIZZA 🍕

Learn more about our delegation service to earn daily rewards. Join the family on Discord.

0
0
0.000
avatar

Very deep thoughts here leading towards the bugger future of LeoFinance.

Posted Using LeoFinance Beta

0
0
0.000
avatar

We can all do our part to help grow the eco-system.

Every little bit adds up when you have hundreds of people doing the same.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Was there an ETA on when the new system would go live I haven't caught that yet.
Also right now I believe LEO is running off of a single ad platform with limited placement and the rare occasional LEO to promote a post. There's a wealth of other things that can be done besides simply driving traffic and I hope some of those are acted on.

0
0
0.000
avatar

No specific date for release but the team said that the code was in testing right now so i would expect 12 months before it goes live.

There's a wealth of other things that can be done besides simply driving traffic and I hope some of those are acted on.

This was also brought up in the post when they talked about optimizing ad revenue. They have been in talks with other providers for increase bidding competition on the ad space and placement of advertisements.

So if we get a combination of increased views with increased cost of placement it could become very lucrative to the community as they have a constant buying pressure form the market that then gets distributed to the community.

Especially if it does gain momentum and there will be less people selling there stake when it can earn 10% APR passively combined with even more from curation.

I know that i am going to be stacking hard for this release.

I'm sure there are lots more that can be done form the teams perspective that i wouldn't even think off but we can all make our small effort to improve.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Those are all very good ideas.

I've been sharing my content on Twitter but I haven't trying too hard to expand my reach there. Maybe it's something I should work on

Posted Using LeoFinance Beta

0
0
0.000
avatar

Those are some good suggestions but I still think that people can also turn off their ad block. I turn off the brave shield whenever I am on LeoFinance but I do agree that SEO will bring more organic traffic.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Absolutely.

That's a great idea as well and one i have done since the start of the ad program.

Somebody said that at the beginning and most of us did it. Every little effort like this will help the community to grow and to attract more users and more money.

It's the combination of everything that will make the difference.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Awesome. Loved all the ideas mate. We need this cultural shift. Our every action matters!

All we need to do is to put in a little effort and time to implement them. Not all at once but gradually over time until they become a part of our routine.

Posted Using LeoFinance Beta

0
0
0.000
avatar

This isn't something that will happen overnight as it takes time to change a culture but if a few big stakeholders take the lead and reward the right content then slowly people will make more effort to share their work.

Combine that with the top stakers changing their writing style a little bit to optimize SEO and share more on other platforms then slowly over time we will see these numbers go up.

The best direction for LEO to go.

It all helps in the long run and even better it all helps our own balances.

What's not to love.

Posted Using LeoFinance Beta

0
0
0.000
avatar

:) sounds good! The stakeholders are in the driver's seat! :P

0
0
0.000
avatar

I'm really looking forward to seeing how this plays out. Great suggestions in this post. There is so much that each of us can so that will all add up to a significant impact.

Not many crypto investments come with a direct opportunity to influence the ROI.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Best correlation I saw at with revenue on first glance was the increase in Monthly Active Users. @leofinance sure does have their KPIs right. Another reason why you should be investing into this ecosystem. Soon I will be more invested in @leofinance ecosystem than @splinterlands depending on how the prices would move.
!PIZZA

Posted Using LeoFinance Beta

0
0
0.000
avatar

One steps that every Leo holders can do is retweet Leofinance posts shared on Twitter.

This quick action will make the link be shown for more users and potential site viewer.

Posted Using LeoFinance Beta

0
0
0.000
avatar

That's a good point.

Such a simple thing but if we can add more engagement to our tweets then we can increase their visibility and attract new users to leo.

Posted Using LeoFinance Beta

0
0
0.000
avatar

That is true tweets with more engagement will always be displayed to more people that will be a potential click for our website and this will contribute to ad revenue.

Posted Using LeoFinance Beta

0
0
0.000
avatar

It creates a big network effect.

The more people that we can follow from the hive network and create more buzz around certain topics.

These accounts will get more follows outside of hive over time and get that content in front of even more people.

Growth is slow to start but speeds up when it gets going.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Some time ago I was trying to bring two play2earn projects for Hive using it as the official plataform for the project announcement and these projects are played arround the world.

But since my tweet account is a small account I didn't have sucess trying to reach the project responsibles.

Posted Using LeoFinance Beta

0
0
0.000
avatar

Over time we will see more projects join the eco-system when they realize the benefits to building here.

It will take time as we don't have much marketing or promotion for our projects but it will come from proof of work and seeing how hive is a great place to launch from.

Posted Using LeoFinance Beta

0
0
0.000
avatar

I always ask to my self why some projects were not taking in consideration Hive to launch there projects.

But the most thing that I can understand it is why crypto projects uses web2 platforms like Medium to write announcements instead to use web3 platforms like Hive.

Posted Using LeoFinance Beta

0
0
0.000
avatar

But the most thing that I can understand it is why crypto projects uses web2 platforms like Medium to write announcements instead to use web3 platforms like Hive.

This should be a focus for the leo community as well going forward.

Let crypto projects know that they can use leofinance in the same way that they use medium but that it is 100 per cent a crypto audience which is much better targeted marketing than posting to medium and hoping that people find it.

Posted Using LeoFinance Beta

0
0
0.000
avatar

On Hive they have a lot of communities to all kind of projects.

There they will be posting for people that are interested on that kind of subject.

Maybe we need to understand how we can reach crypto projects to explain Hive and what will be the gains using it to post the announcements.

Posted Using LeoFinance Beta

0
0
0.000