Did you know that Hive has a marketing budget?

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No. Me either.



I was looking at the latest proposal from arcange for funding to run the HIVE SQL (An easy yes for anybody that hasn't cast a vote.) when I saw another proposal sitting at the top of the list, The Hive 'Value Plan' Account

As a long time proponent of marketing and expanding Hive it obviously caught my attention straight away.

The account is ran by five of our top stakeholders, @Blocktrades, @Crimsonclad, @Guiltyparties, @Smooth, and @Theycallmedan in a multisig account.

The Value Plan account was launched with the intent to bridge that gap between marketing and sponsorship and allow us to more in order to promote Hive.
We started out in January with 50,000 HBD for the year which was based on projections as this kind of budget never existed until now. It has proven to be sufficient for approximately 6 months or Q1 and Q2.

I think that this is a great idea and a big step forward for our community to start branching out and making some noise about what we have going on around here.

It's not about shilling our blogging sites or apps but our eco-system and community.



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They have already funded the Hive well project and a few other events that will generate media coverage of the chain rather than shilling blog to earn on youtube.

Adherence to our vision to showcase Hive as the blockchain to build on and as a complete ecosystem has so far been going extremely well. In none of the promotional activities or any activity related to the use of Value Plan funds was Hive ever referred to as a place to get paid to blog. Mentions of content monetization are only included in the general overview of Hive capabilities as a blockchain.

Full details from the first six months of the year can be found, here,



The biggest issue?



They say that the biggest issue is finding projects to fund.

Real ideas, with a budget and plan.

The biggest issue is that not enough Hive community members are coming forward with suitable and properly planned projects. Projects must be geared to an external audience, which is more challenging than internal-focused. Every project that is considered under Value Plan must present a proper breakdown of costs with exact line items.

The post itself is very interesting and worth a read. This is the first time that I have heard anything about the marketing budget or plans to use it so it took me by surprise.

Ironically, that is probably the biggest reason for the lack of proposals. A lack of marketing about it.

Even now I'm already thinking about ways to utilize this budget and help to grow our eco-system.

I'm sure there are plenty more community members out there with a lot of great ideas for the team.

Do your best to put together a plan and make it busy for them.



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We already have the best product. Now we just need to tell people all about it.

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11 comments
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Agreed we need to find things to help promote Hive. Maybe have some ambassadors flying into certain events promoting Hive would help. Normal people with a vested interest and not necessarily ones that can program.

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There are a lot of things going on with Hive that is it impossible to keep up with it all.

We are going to see a lot of things coming to a head by the end of the year. Many different projects are making a lot of progress.

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Very interesting all this you comment. The truth is that I also did not know that HIVE had a budget for Marketing.

But there is something I don't understand about it; the budget is only to promote Hive growth in order to attract more authors and readers to the platform, or is it to look for developers with alternative project ideas based on or supported on the HIVE blockchain? I think that both aspects are relevant for the growth of the platform.

The potential of HIVE is immeasurable, so I also think that, as you said, we already have a great product, the best product, so we just have to tell people all about it.

Thanks for sharing such an interesting post. Greetings.

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Hive lacks an ambitious marketing project that informs people about the three fundamental pillars of our exosystem:

  • technology: a fast and scalable blockchain, easy to integrate into any (d)apps and without transaction fees.
  • social a blogging platform censorship-resistant, whether through content removal or de-platforming.
  • economy: two HIVE and HBD tokens, one of which is "stablish" thanks to multiple protection mechanisms, an internal market

This is something I'm working on. I expect to be able to provide more info about this at HiveFest ;)

BTW, Thank you for the mention and the shout-out about the HiveSQL proposal.
Without imposing, may I ask you to support the Hivebuzz proposal too? It is also struggling to get past the HBD Stabilizer proposal to get back funded and badly needs help.
The HiveBuzz team would be extremely grateful to you.

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Marketing was the missing piece. A platform like Hive, it would take millions of dollars to properly market it. But we need to start somewhere. And finally we are starting! 🔥

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In the long run maybe but i think that we could make a start with a couple of full time staff and a few thousand dollars if we use some creativity.

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