Emprendimiento con sabor a Navidad / Entrepreneurship with a Christmas flavor

About 8 years ago my daughters convinced me to offer my hallacas, a typical Venezuelan dish consumed at Christmas time. Until that time I had not ventured into the food area and I was a little afraid to venture into it.

However, until that moment my business revolved around my manual skills, I sold handmade cards, nativity scenes made of ceramic or clay, quilling and even fabrics made of a plastic material called Canva, unfortunately for health reasons I had to stop that activity.

To undertake in the food area presented me with many challenges, especially with this dish, because despite being a tradition in my country in each region has some particularities, the ingredients or way of preparation change and this makes pampering the palate in the matter of hallacas a culinary challenge.

I am not a chef nor do I have any training in cooking, I simply learned from my land to make some delicious hallacas, although I do not make them as I learned from my mother who used in the preparation egg, fried plantain and other ingredients that I do not use, the stew is quite similar.

Now, this post is not about revealing the secrets of my hallacas, but rather to share with you my sales strategies, this could be summarized in a very simple phrase: "my daughters were in charge of advertising and sales" 😁.

Analyzing how this sales movement has been in the last years, I observe that the sales strategy was the direct contact between acquaintances and relatives, or what we would say in my country "word of mouth". My daughters were in charge of informing their friends that I would make hallacas to sell, then in meetings or work situations they took hallacas as samples to show the product. The first year we invested a lot in those gift samples.

From there, loyal customers joined me, every year they count on my hallacas to enjoy their family dinner, and in turn, these customers have brought new buyers who fortunately have found a good taste in my hallacas.

I have also participated in fairs and events, this opened me more possibilities in the projection of my product in terms of advertising, to the point that today my daughters are trying to convince me to look for a way to mass produce and make more hallacas, because so far I make them alone, occasionally with some of them as assistants.

I still have a long way to go to create my mark, but I feel that at this early stage, I have been able to transmit to the client my passion and love for the kitchen; a place where I have been able to harvest good fruits from the affection and personalized attention. Every Christmas I feel that I am present in each of the Christmas dinners of the families that year after year come to me to get the food that will occupy the central role in their table. That is a source of great satisfaction for me, to be part of the flavor of the Venezuelan table, and hence I thought of this slogan for my sales next year:

"Present at your table exalting our traditions".

I would like to know in the comments if you like this slogan or if you can think of any other slogan that could help me make a greater impact on my sales.

Infinite Blessings and thanks for the visit ❤️ and Happy New Year!