People have all the wrong conclusions when it comes to Hive Marketing

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For the little over a year that I’ve been on hive, one thing I've seen come up in conversations a lot is marketing. For most of what I've read, more than 90% are based on flawed assertions, maybe this one may equally find its way amongst the pair, but there’s a lot that gets left out if we’ve looked at this from a business level.

I figured this is where things break out from into many other pieces, and when people talk business, there’s always going to be a figure that gets singled out, maybe a supposed CEO or a manager, but these are the things that do not exist in this system.

Not to get things twisted but we’re looking at something that doesn’t even exist, so how are going to market a system where there isn’t a figure to push out and be like, yeah, ok, this is the reputable leader, so if you have anything business related or some questions, technical or non-technical, you have to talk to him/her. It gets funny because even in a centralized business field, a mere employee should be able to share in detail, the core values of the company.

We can clearly see these things form and get nurtured that it eventually becomes a stigma, it’s sickening that we actually, as users let this misconception have a place amongst us when it really shouldn’t. So what are we really talking about here and how do we uniquely scale up?


Cooperative building structures


I think, at some point, we realize these things but don’t really pay much attention, or maybe it doesn't quite catch up with the numbers to process. Signing up to be in a decentralized ecosystem means a whole lot of things, one of the many meanings includes taking selfless decisions, even when nothing seems to appreciate in the process.

It’s, at first, looking about the basics, all about intentions, we can tailor our activities towards this, and it eventually becomes more openly recognized, marketing never begins with money as many think it should and we can explore why and what patterns it should actually take.

As a sub-focus, we have to pay more attention to cooperative works, though the idea will always have a source, the scaling comes when the system building around that idea expands. With communities on hive, we can see how many of these foundational structures can be laid, because when we expand our reach into the atmosphere of onboarding, we don’t want to bring people into an ecosystem with everything yet lacking the cores that make it structurally stable.

Honestly speaking, where we have people that care about comparison, I’d say we’re a couple of steps ahead of many projects being hugely funded and promoted across the media worldwide. However, in between all of this is a flawed mindset that corrupts must marketing approach.



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Marketing via a user experience


I totally get the arguments when people say a lot of people in the system care less about the system when from a practical view, there’s far from any positive energy coming from the intentions they are trying to sell.

Marketing begins with a userbase, a centralized company sees three, five, or twelve individuals using their products and they are like ok, let’s make sure they have the best experience while at it because they know, this is the cheapest way to market their products, please your users and you'd eventually get recommended. Heavy pocket marketing fails on a grand scale, and manipulative marketing is just a long-term disaster because new people are always gonna want to look at the views of the pre-existing.

That said, for peers that keep looking at large accounts in terms of funds held to make market moves, I’d say that’s just stupid. One because we’re focusing on getting the world in on what we haven’t marketed within ourselves and two because we feel we need a damn permission to do so. We tend to look up to accounts and feel they run the system, well, money is power, but community commands authority, we’re talking about an ecosystem that’s pretty much reliant on everyone, and the absence of a CEO makes it a perfect fit for anyone to test their ideas.

So in conclusion, the first thing we have to look out for when we talk about Hive marketing is ourselves, it feels like we tend to miss the point that this is where it all begins, we collectively make up hive, hive doesn’t make us. So if we haven’t yet been able to teach ourselves to realize our benefits then there’s no in a million years anyway we can sell that idea of self-importance.

Posted Using LeoFinance Beta



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You have focused attention on something significant on the subject. Marketing is something that is decided at the table, and in fact it does not fully lend itself to a decentralized system. But I believe that you can also advertise towards a decentralized system without necessarily having strong leadership. What matters in this sense is how things work, in my opinion.

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What we need to understand is that when we bring things to a decentralized atmosphere, the way they should function and operate will be totally different.

The focus on here should be on growing each other first, we eventually become the values in the product we're trying to sell.

Posted Using LeoFinance Beta

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Perfectly agree with you 😊👍🏻

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