Ditching Offline Marketing to Run Facebook Ads
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Why would a business owner pour all his/her money into Facebook ads to the detriment of say word-of-mouth marketing that’s making up 80% or more of their business? Is it because it’s more comfortable to run ads from a computer instead of shaking hands, answering hard questions from customers and asking for referrals?
Facebook Ads are super powerful; there’s no doubt about that. If you add Instagram and Messenger ads to the equation, chances are you’ll reach a vast amount of your ideal audience for pennies on the dollar.
At the beginning of this year, I ran several intensive Facebook advertising workshops in London (UK) where once again I had the amazing opportunity to help and connect with business owners and marketing professionals from different industries.
Some of the marketing professionals from well-renowned financial institutions and corporations such as Amazon, Google or Deutsche Bank reminded me of my own journey. I started running Facebook ads back in 2011 and it was one of the skill sets that helped me leave the corporate world and propel my own business. Therefore, I very much understood their concerns and emotions in regards to leaving a so-called ‘safe haven’ to embark onto the unknown.
What struck me though was another group of attendees. It was a few of the business owners who at some point decided to ditch all their other offline marketing activities — such as for example: referral systems, distributing sales folders to local gas stations, stores or schools, and redirect all their money and energy into running ads on Facebook and Instagram.
In today's episode, I'll share with you the reasons why Facebook ads aren't the cure for all your business problems. More importantly, I'll remind you of the many benefits of mixing offline and online marketing activities to maximize profits.
Find out more about Krisz Rokk & Strength In Business at:
Website: StrengthInBusiness.com
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Enjoy this episode.
Krisz Rokk
▶️ Aureal