Globalisation, Cryptocurrency and Blockchain technology values to the finance and business space
This could potentially be the 1000th time I've had to talk on the topic of "global reach" when it comes to businesses and finance setups.
By design, the system of business and finance is quite competitive but what majority do not understand is that this isn't an end-person influenced competitiveness, its rather a restriction made from the top to keep many people out of the rich and flourishing list in the world, this is why anyone that has organically made it to the top can tell you that it's a fuckin nightmare, so ideas do not necessarily win here, conceptual and strategic thinking with the vast ability to bend rules to work for you is essentially what helps individuals scale, but as you'd guess, not everyone has this potentials, some people are just workaholics while others are simply the idea guys.
Building A Successful Business vs Building A Thriving Community
If you look the business field you'd notice that we have various businesses ran differently, some are so solo to the core(these types don't survive the test of time) and then there are those that are "profit centric" that end users are not widely a factor, these ones run a "successful business" provided they can always find vulnerability in the system to exploit and then, there's the businesses that are run as communities.
You see, the key to success in any field of business, studies or life particularly is "human relations". Studying humans and building healthy relationships with them is very essential. Why do you think "fraud" is so widely successful? Its because fraudsters don't threaten, they mostly manipulate by building some sense of familiarity with their preys, make them feel heard and understood, typically growing a relationship that breathes comfort and trust because with this, they can easily exploit the individuals.
With many widely successful businesses, users are often treated as communities because it's a lot easier to promote your shits to a community of trust than some randoms out there. So, essentially, businesses can sell ideas to their communities, mostly making them believe they need certain things when they really don't.
That said, we are not really going to take a deep dive into that because it takes us to the topic of "business manipulation" which would only expose how the majority of the marketed and high selling products are not a human need but manipulative strategies have made sales widely successful.
Where cryptocurrency comes into the equation:
Ownership and control
People love to feel powerful in whatever environment they find themselves in. Influence and power is essentially what crypto offers with the technologies built around the existence of them.
So when businesses begin to incorporate crypto into the various business structures they have, they not allow bring about a lot of flexibility in value management and ease of global trade thus market reach, they also essentially empower their user base effectively enabling themselves to build far wider user/company relationships. All of this being done at a global scale just makes the whole process a lot more valuable. Here's where we'd see people begin to engage more with the various companies they buy stuffs from or prolly make use of their services. This is something that has not been widely done, with crypto and the ability to build just about anything to better user engagement, we could see working stats escalate and companies raking in millions to billions in annual revenue. It's only a matter of time before these companies see the value of what is being built in this industry and take leverage of it to scale and expand their reach.
Crypto is a worldwide phenomenon, but traditional companies can only operate within their own country. To go beyond the limits of the political jurisdiction in which you find yourself is an easy idea. But right now, it's not something that many businesses think about when they run their businesses.