BRAND

gift-548290_640.jpg
Source

A brand can choose to be a regional player and successfully deploy that strategy.

In the US, Sonic/Zaxby are southern brands, and Culver's is a Midwestern brand.

What's the deal with Glo in Nigeria? Is it a regional (southwestern) or national player?

Glo obviously has a national presence but its brand communication seems overtly Yorubaish.

Shouldn't a national player be a but more inclusive in its communication?



0
0
0.000
2 comments
avatar

what kind of brand is that?

0
0
0.000
avatar

😆 It's a telecommunication company in Nigeria

0
0
0.000