En este episodio de Charla de Vida, conversé con Beatriz Navarro, CMO de Renault España y Presidenta de la Asociación Española de Marketing. Con más de 18 años liderando marcas icónicas como Starbucks, Fnac y Repsol, Beatriz nos advierte sobre una trampa peligrosa, dejarnos cegar por la velocidad de la tecnología y olvidar el propósito humano.

In this episode of Charla de Vida, I talked with Beatriz Navarro, CMO of Renault Spain and President of the Spanish Marketing Association. With more than 18 years leading iconic brands like Starbucks, Fnac, and Repsol, Beatriz warns us about a dangerous trap, getting blinded by the speed of technology and forgetting the human purpose.

LO QUE DESCUBRIRÁS

La IA automatiza procesos y genera resultados técnicamente impecables, pero carece de la empatía y la "imperfección artesanal" que realmente mueve a las personas. Descubre por qué el criterio humano es lo único que asegura que tu marca sea auténtica y capaz de generar un vínculo emocional real.

WHAT YOU WILL DISCOVER

AI automates processes and generates technically flawless results, but it lacks the empathy and handcrafted imperfection that truly moves people. Discover why human judgment is the only thing that ensures your brand stays authentic and capable of creating a real emotional connection.

_{This image was created by @salicj and it's use with Ms. Navarro's permission}

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