[ENG-ESP] Improve the customer experience with WhatsApp -- Mejora la experiencia del cliente con Whatsapp
We already understand and know a little more about the scope that we can have by making good use of these tools, the first effective use that we can give them is to communicate the company's promotions.
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Being one of the most used applications to chat with friends and family, it creates a greater sense of trust and a much closer bond. The level of penetration that we have with this application in the population that consumes these products and services much more than in other media such as email or phone calls.
But we must keep something in mind: although WhatsApp is the channel that is closest to people ever, you should never lose education and much less professionalism, especially when you are communicating promotions.
You must work on generating credibility, excessive colloquialism can leave aside that professionalism that you are trying to offer. The idea is to use WhatsApp to publicize all the offers and promotions available, especially on special dates such as Christmas or Black Friday, when consumption tends to increase. Keep in mind that the use of this tool will never replace a person-to-person relationship with your client.
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Ya entendemos y conocemos un poco más del alcance que podemos tener haciendo un buen uso de estas herramientas, el primer uso efectivo que le podemos dar es para comunicar las promociones de la empresa.
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Al ser una de las aplicaciones más utilizados para chatear con amigos y familiares, crea una mayor sensación de confianza y de vínculo mucho más cercano. El nivel de penetración que tenemos con esta aplicación en la población que consume dichos productos y los servicios mucho más que en otros medios como es el correo electrónico o las llamadas telefónicas.
Pero debemos tener algo muy en cuenta: si bien WhatsApp es el canal que es más cercano a las personas nunca pero nunca debes perder la educación y mucho menos el profesionalismo, principalmente cuando estás comunicando promociones.
Debes trabajar en generar credibilidad, el excesivo coloquialismo puede dejar de lado ese profesionalismo que intentas brindar. La idea es utilizar WhatsApp para dar a conocer todas las ofertas y promociones disponibles sobre todo en las fechas especiales como Navidad o Black Friday, en la época en el que el consumo tienda a aumentar. Ten en cuenta que la utilización de esta herramienta jamás reemplazará relacionarte de persona a persona con tu cliente.
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